5 Easy Steps for Creating Pardot Connected Campaigns   How do you show ROI for Pardot marketing campaigns?   For years marketers struggled to figure this out. They either made assumptions or went through painstaking, manual processes to track won opportunities in Salesforce back to Pardot campaigns.   Enter...

    The Current State of Demand Generation   Over the last few weeks, I have been reading a number of reports about the world of B2B demand generation. Having made most of my career in the field of b2b marketing and more precisely demand generation, I find the reports...

Pardot vs HubSpot: Which Marketing Automation Platform has a better user experience when it comes to email management and nurturing?   In the process of deciding on a marketing automation platform, one question that always seems to be top of mind is ‘what does the process look like to send...

  Crafting Engaging on-boarding experiences   You’ve purchased Pardot.  You’ve sent your first list emails.  You’ve discovered automation rules and completion actions.  But now let’s take your Pardot investment to the next level- the Engagement Studio Program.   A great start in using Engagement Studio Programs is onboarding your new customers....

    Pardot vs. HubSpot: Which Marketing Automation Platform Is the Best Fit For Your Reporting Needs?    Overview   Marketers spend so much effort developing and executing their marketing campaigns. Almost all marketers would agree with that. But what is often missing is a clear and concise way to...

  You Bought Pardot…Now What?   A number of years ago I received a call from a large enterprise asking me if we could assist them with implementing their marketing automation platform? Before we got into the specifics of what they needed I asked her this question, “what do you...

    Part 1 - Pardot vs HubSpot Comparison Guide:  Segmentation   As a demand generation agency, we at Invado Solutions are consistently asked for comparisons between different marketing automation platforms.  Having been in the marketing automation space for the past 20 years we can confidently say that 90% of...

    Demand Generation vs. ABM…or Both?   In 2014, I was a speaker at an ITSMA event in California and it was the first time I had been to a B2B marketing event where Account Based Marketing (ABM) was the focus of the event. At the time, Jon Miller...

Pardot First-party tracking   Third-party cookies have been the pinnacle of tracking and marketing for many years. If you’ve had Pardot’s default tracking code set up on your website for a long time, odds are you are using third-party tracking. However, in 2020 web giant Google announced they would be...