Rome may not have been built in a day, but Invado Solutions was.
In Oct of 2014, our founder Christopher left a routine medical check-up with an unexpected diagnosis: a chronic neurological condition he thought had been resolved, hadn’t. It would require brain surgery as soon as possible, and potentially every few years thereafter. So much for “take two of these and call me in the morning.”
While still trying to absorb the news on his drive home, Christopher pulled over to answer a call from his boss: “I’m sorry Chris…it’s not you, it’s us…we’re letting you go.” It was one of those moments that was so surreal and unbelievable it was almost comical.
Brain surgery and being fired, all in a single day.
The next day Invado Solutions was born.
“Looking back, it was the hardest day of my life,” Christopher shares. “I was trying to process the utter inconceivability of it all, and at the same time calculating my reality: family, mortgage, three kids…college tuition. While some try to give me credit for perseverance, or my Jersey-inspired grit, the truth is that it’s simply what I had to do. Doing nothing was not an option.”
As Christopher considered the trajectory of his career, the next chapter became clear. As former CMO of Manticore (an early leader in the marketing automation space) he had earned a reputation as a pioneer in the industry. He also had a breadth and depth of experience with Salesforce marketing technology. Add to that a natural, entrepreneurial spirit, and the path forward was obvious: launch a consultancy to help guide demand-driven marketing leaders on their journey to exhaust the full potential of their Salesforce investments.
Today, Invado is redefining what it means to be a Salesforce marketing partner. World-class brands spanning industries – from B2B to higher education to nonprofits and everything in between – have chosen Invado to guide them on their Salesforce marketing journey from implementation to innovation.
Our team is comprised of passionate people who are the best at what they do. We take pride in giving you the peace of mind that comes with having a partner that not only understands you and your goals, but is committed to helping you achieve them. At the end of the day, we’re good people doing great work, guided by our core values.
From the Latin word meaning “to conquer or take new territory,” Invado captures our relentless drive to help clients push through their marketing challenges to drive more demand and have a bigger impact on the bottom line.
Invado also embodies the tenacious, “keep on” mentality that first motivated our founding and remains at the heart of how we operate today. We have an “ever onward” spirit that is fiercely committed to always finding a path forward. No matter the problem, we will find a solution.