Pardot Pro Tip: Making a Competitors List
Want to prevent your competitors from downloading your content and seeing your marketing strategy? You can, with some advanced Pardot tricks.


Your competitors are checking you out. They visit your website, download your free white papers or articles, and may even subscribe to your newsletter to keep abreast of your marketing. Want to stop your competitors from doing all that? We can, with some Pardot automations. Leverage Dynamic Lists…


Enhanced Testing in Pardot Engagement Studio
You can now customize your Engagement Studio tests to see when emails will go out, when they will be received, and what happens with different recipients.


Pardot recently rolled out a couple new features for the nurturing tool, Engagement Studio. First they introduced scheduled emails in Engagement Studio. Now we have enhanced testing on your nurturing flows. This new testing feature is a game changer. You can now specify a start date on your tests,…


Secure Vanity Domain URLs from Pardot Coming Soon
As of February 1, 2018, Pardot will offer SSL for the Vanity Domain (CNAME) you use with your Pardot assets. What does this mean for you?


As of February 1, 2018, Pardot will offer SSL for the Vanity Domain (CNAME) you use with your Pardot assets. This is great news. This feature has been requested for many years. Even more exciting, according to Pardot Product Manager Heather Stables, this will be available for all Pardot customers:…


Keep the Emails Moving: Scheduled Emails in Engagement Studio
Pardot recently released the long-awaited feature for scheduling emails in Engagement Studio. Carefully set up the nurturing program for success.


Pardot recently released the long-awaited feature for scheduling emails to be sent on specific dates in Engagement Studio. This feature is very powerful, and you want to carefully set up the nurturing program for success. Nurture prospects faster The scheduled email feature works exactly as you…


Should You make a List Email or an Email Template in Pardot?

Pardot Support Series: Email Template or List Email
What is the difference between a Pardot Email Template and a List Email? One very simple tip makes all the difference.


There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Pardot is all about email. Of course it has…


Scheduled Emails in Pardot Engagement Studio

New Pardot Feature: Scheduled Emails in Engagement Studio
Pardot just announced a long-awaited feature: Scheduled emails in Engagement Studio!nYou can now make nurturing programs with scheduled emails directly in the flow. AND you can leverage powerful Engagement Studio actions like measuring if prospects click the email, automated reporting to Salesforce Campaigns, and more!


Pardot just announced a long-awaited feature: Scheduled emails in Engagement Studio! Scheduled Email in Engagement Studio You can now make nurturing programs with scheduled emails directly in the flow. AND you can leverage powerful Engagement Studio actions like measuring if prospects click the…


Diagnosing Unmailable Prospects in Pardot

Pardot Support Series: Unmailable Prospects
Pardot helps you maintain your sending reputation (and inbox delivery rates) by automatically removing prospects who are unmailable. But how can you tell if a prospect has unsubscribed or if their email address has bounced?


There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Pardot protects your sending reputation by…


Pardot Support Series: Making Data appear in a new Pardot Field
A common question in the Pardot Community: I just made a new field, but how do I make the field value sync down from Salesforce?


There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. One of the most common questions in the…


When Your Pardot List Size is Smaller Than Expected

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Sending email is a key part of marketing,…


Pardot Campaign or Salesforce Campaign?

Pardot Campaigns: Your Questions Answered
A Pardot Campaign is not like Salesforce Campaigns. We detail how they are different, and detail some scenarios where you want to use them.


Pardot is a powerful marketing automation tool. The feature known as a Pardot Campaign features tracking cookies which you can deploy to your website. Once your prospects acquire a cookie you can see what they do while on your website. Questions about Pardot Campaigns come up frequently in the…