Invado Taps Industry Veteran Alex Williams to Lead Digital Marketing Agency Capabilities for Salesforce Marketing Cloud Customers

Industry Veteran Alex Williams joins as VP of Strategy & Services to Spearhead the New Line of Business

Invado Solutions is expanding its services to offer integrated strategy, creative, and technical capabilities for Salesforce Marketing Cloud customers. The move is part of a strategy to break down the traditional barriers between system integrators and marketing agencies and provide a seamless customer experience.

“Traditionally companies have had to rely on multiple agencies to deliver on the massive value of Salesforce Marketing Cloud — a Salesforce Consultancy and a Marketing Agency,” said Christopher Doran, CEO and founder. “Invado Solutions is knocking down this artificial barrier to allow our clients to get best-in-class technology and marketing services all under one roof.”

This shift for the company is being led by industry veteran, Alex Williams. Williams brings a wealth of experience in leading strategy, creative, and marketing technology initiatives for some of the world’s leading brands, such as Airbnb, Boy Scouts of America, Chili’s Grill & Bar, Comcast Business, GameStop, LinkedIn, Live Nation, Hyatt Hotels, Reddit, Under Armour, US Air Force, and WebMD. He joins Invado after spending the last decade growing a marketing agency from 4 people to 200 employees.

“I’m excited to bring together the deep technology expertise within the Salesforce ecosystem at Invado with my experience in strategy and creative marketing,” said Williams. “In today’s digital landscape, it’s crucial to integrate technical, creative, and strategic expertise to effectively win customers and drive growth. By offering a unified solution that combines all three, Invado Solutions is providing Marketing Cloud customers with a distinct advantage. They can now streamline their marketing efforts, drive revenue, and capture market share faster and more efficiently, without wasting valuable time and resources coordinating between multiple partners.”

About Invado Solutions

Invado Solutions is a Salesforce Marketing Cloud consulting agency committed to helping customers optimize their technologies to compete, win customers, and drive revenue growth. Invado enables customers to tap their full digital marketing potential by creating a customized demand generation strategy, implementing it, and teaching them how to run it. The addition of Alex Williams to the team positions Invado to grow into the full-service, one-stop Marketing Cloud agency of the future.

About Alex Williams

Alex Williams is a digital marketing leader with over 15 years of digital agency experience and expert-level skills in lifecycle marketing channels and owned media. Before joining Invado Solutions, Williams was a founding executive at Trendline Interactive, a full-service email marketing agency. He was instrumental in growing the agency from 4 to almost 200 employees. Widely recognized as a email strategy and creative expert, Williams brings his passion for building high performing teams and creative problem solving skills to Invado clients.


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