Pardot Campaign or Salesforce Campaign?

Pardot Campaigns: Your Questions Answered

Pardot is a powerful marketing automation tool. The feature known as a Pardot Campaign features tracking cookies which you can deploy to your website. Once your prospects acquire a cookie you can see what they do while on your website. Questions about Pardot Campaigns come up frequently in the…


Do you want to pick 'wait' or 'wait up to' in Engagement Studio?

Pardot Engagement Studio: Your Questions Answered

Engagement Studio is the fantastic nurturing tool from Pardot. It is easily customizable, with an easy-to-use interface, and tons of options to make your nurturing flow unique. But some of the features can throw you for a loop when you first use it. One of the most common questions users ask is:…


Pardot Support Series: Database Size Issues

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Database size is a huge problem for…


Pardot Campaign Attribution Models - A Big Step?

As many of us in the Pardot marketing automation world know, getting hold of valuable campaign effectiveness data can be challenging.  On one hand you have Pardot Campaigns, which paint a picture of the campaign that generated a leads.  For any of us with sales cycles beyond a day or any sort of…


Marketing Automation ROI - Vision Into Reality

According to Raab Associates the marketing automation market is now well in excess of $1.2B in annual revenue (2014).  That’s a lot of automation!  From having working in the marketing automation space for close to 15-years now, or most companies that ROI on marketing automation can be elusive.…


Are you My Marketing Campaign?

My youngest son likes us to read books to him – lots of books.  A new one which dated back to my childhood has recently entered circulation, its called “Are you my Mother?”.  In the read, a young bird is born while its mother is out looking for food.  Let on its own, without a clear vision or…


Inbound Marketing – Beyond the Hype

Unless you live under a rock, you will have noticed that the category Inbound Marketing has rocketed to the top of the marketing buzzword list over the last several years.  This positioning was invented by Hubspot in 2005 in response the the term Demand Generation which was created by Eloqua around…


What’s New with Pardot Winter ’16 Release

I’ve been really impressed with some of the latest changes Pardot has made. With Winter ’16 six major enhancements were made. We took a deeper look so you don’t have to go through 400+ pages of notes. Here’s what we found: 400% Improvement in Salesfore/Pardot Syncing Before this latest release,…