Salesforce Connections 2018 kicked off today in Chicago.  For those of you who aren’t aware, Connections is Salesforce’s yearly event that highlights all things marketing in the company’s product platform.  This includes Pardot, Marketing Cloud (Email Studio, Journey Builder, Ad Studio, Social…


Pardot's Confirmation Pop Up for Permanent Delete

One of the six data subject rights that are part of GDPR is the Right to be Forgotten. This means that any person could ask you to remove their information from your database. How do you comply with that request in Pardot? It's not really obvious, but when you click 'delete' on a Pardot prospect…


Use SSL with your Pardot Account now

Google recently announced a change which will impact how visitors see your landing pages hosted by Pardot. To prevent a possible penalty, you should enable the new SSL option from Pardot right away. The Google-owned web browser Chrome has announced that starting in July 2018 they will begin…


GDPR can throw a wrench into your marketing automation plans. The need to collect permission in order to email and track prospects' interactions can be intimidating. Let's take a slowly: The first step to GDPR compliance with Pardot is notifying them your site uses cookies, and collecting an opt-in…


Do you know what to do with Pardot and GDPR compliance? What does it mean? Does it impact you? If you collect any information about your website visitors and some of those visitors are from Eurpe, then yes. GDPR applies to you.  GDPR has a large reach More than a big buzzword, GDPR stands for…


Pardot Pro Tip: Automate Competitor handling with Pardot
You know your competitors are on your website. How do you prevent your competition from seeing all your marketing strategy from the inside?


You know your competitor is on your website and checking out your marketing materials. They may even be subscribed to your newsletter. How to prevent your competition from seeing all your marketing strategy from the inside? Last week we leveraged Pardot Dynamic Lists to corral all your competitors…


Pardot Pro Tip: Making a Competitors List
Want to prevent your competitors from downloading your content and seeing your marketing strategy? You can, with some advanced Pardot tricks.


Your competitors are checking you out. They visit your website, download your free white papers or articles, and may even subscribe to your newsletter to keep abreast of your marketing. Want to stop your competitors from doing all that? We can, with some Pardot automations. Leverage Dynamic Lists…


Enhanced Testing in Pardot Engagement Studio
You can now customize your Engagement Studio tests to see when emails will go out, when they will be received, and what happens with different recipients.


Pardot recently rolled out a couple new features for the nurturing tool, Engagement Studio. First they introduced scheduled emails in Engagement Studio. Now we have enhanced testing on your nurturing flows. This new testing feature is a game changer. You can now specify a start date on your tests,…


Secure Vanity Domain URLs from Pardot Coming Soon
As of February 1, 2018, Pardot will offer SSL for the Vanity Domain (CNAME) you use with your Pardot assets. What does this mean for you?


As of February 1, 2018, Pardot will offer SSL for the Vanity Domain (CNAME) you use with your Pardot assets. This is great news. This feature has been requested for many years. Even more exciting, according to Pardot Product Manager Heather Stables, this will be available for all Pardot customers:…


Keep the Emails Moving: Scheduled Emails in Engagement Studio
Pardot recently released the long-awaited feature for scheduling emails in Engagement Studio. Carefully set up the nurturing program for success.


Pardot recently released the long-awaited feature for scheduling emails to be sent on specific dates in Engagement Studio. This feature is very powerful, and you want to carefully set up the nurturing program for success. Nurture prospects faster The scheduled email feature works exactly as you…