Should You make a List Email or an Email Template in Pardot?

Pardot Support Series: Email Template or List Email

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Pardot is all about email. Of course it has…


Scheduled Emails in Pardot Engagement Studio

New Pardot Feature: Scheduled Emails in Engagement Studio

Pardot just announced a long-awaited feature: Scheduled emails in Engagement Studio! Scheduled Email in Engagement Studio You can now make nurturing programs with scheduled emails directly in the flow. AND you can leverage powerful Engagement Studio actions like measuring if prospects click the…


Diagnosing Unmailable Prospects in Pardot

Pardot Support Series: Unmailable Prospects

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Pardot protects your sending reputation by…


Pardot Support Series: Making Data appear in a new Pardot Field

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. One of the most common questions in the…


When Your Pardot List Size is Smaller Than Expected

Pardot Support Series: Email List is Smaller than Expected

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Sending email is a key part of marketing,…


Pardot Campaign or Salesforce Campaign?

Pardot Campaigns: Your Questions Answered

Pardot is a powerful marketing automation tool. The feature known as a Pardot Campaign features tracking cookies which you can deploy to your website. Once your prospects acquire a cookie you can see what they do while on your website. Questions about Pardot Campaigns come up frequently in the…


Do you want to pick 'wait' or 'wait up to' in Engagement Studio?

Pardot Engagement Studio: Your Questions Answered

Engagement Studio is the fantastic nurturing tool from Pardot. It is easily customizable, with an easy-to-use interface, and tons of options to make your nurturing flow unique. But some of the features can throw you for a loop when you first use it. One of the most common questions users ask is:…


Pardot Support Series: Database Size Issues

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Database size is a huge problem for…


Pardot Campaign Attribution Models - A Big Step?

As many of us in the Pardot marketing automation world know, getting hold of valuable campaign effectiveness data can be challenging.  On one hand you have Pardot Campaigns, which paint a picture of the campaign that generated a leads.  For any of us with sales cycles beyond a day or any sort of…


Marketing Automation ROI - Vision Into Reality

According to Raab Associates the marketing automation market is now well in excess of $1.2B in annual revenue (2014).  That’s a lot of automation!  From having working in the marketing automation space for close to 15-years now, or most companies that ROI on marketing automation can be elusive.…