Pardot Features we are Excited about in the Salesforce Summer ’18 Release Notes
At Salesforce, innovation is key, and in the 2018 Summer Release, Pardot is finally getting some much deserved love and improvements. Salesforce recently made some updates in their 554 page Summer ’18 Release Notes, and there are 15 updates/new features related to Pardot in this release. You can…
Salesforce Connections 2018: Day 3 Recap
Day 3 of Salesforce Connections 2018 is here. The crowd is dragging after an awesome night with The Killers. But the coffee is flowing and there’s sessions to take in. If you haven’t seen our recaps for Salesforce Connections Day 1 and Day 2, check ‘em out for a summary of some great content.…
Salesforce Connections 2018: Day 2 Recap
This is part 2 of our Salesforce Connections event daily recap. Be sure to check out our recap of Day 1 here. The exhaustion of your typical Salesforce event hasn’t yet set in. Everyone is here early, energized, and ready for some Salesforce Marketing love. Let’s get to it: Session 1: Five Key…
Salesforce Connections 2018: Day 1 Recap
Salesforce Connections 2018 kicked off today in Chicago. For those of you who aren’t aware, Connections is Salesforce’s yearly event that highlights all things marketing in the company’s product platform. This includes Pardot, Marketing Cloud (Email Studio, Journey Builder, Ad Studio, Social…
New Pardot Features: Permanent Delete and Recycle Bin Enhancements
One of the six data subject rights that are part of GDPR is the Right to be Forgotten. This means that any person could ask you to remove their information from your database. How do you comply with that request in Pardot? It's not really obvious, but when you click 'delete' on a Pardot prospect…
Use SSL with Your Pardot Vanity Domain Now
Google recently announced a change which will impact how visitors see your landing pages hosted by Pardot. To prevent a possible penalty, you should enable the new SSL option from Pardot right away. The Google-owned web browser Chrome has announced that starting in July 2018 they will begin…
Collecting Consent for GDPR Compliance with Pardot
GDPR can throw a wrench into your marketing automation plans. The need to collect permission in order to email and track prospects' interactions can be intimidating. Let's take a slowly: The first step to GDPR compliance with Pardot is notifying them your site uses cookies, and collecting an opt-in…
Pardot and GDPR Compliance
Do you know what to do with Pardot and GDPR compliance? What does it mean? Does it impact you? If you collect any information about your website visitors and some of those visitors are from Eurpe, then yes. GDPR applies to you. GDPR has a large reach More than a big buzzword, GDPR stands for…
Pardot Pro Tip: Automate Competitor handling with Pardot
You know your competitor is on your website and checking out your marketing materials. They may even be subscribed to your newsletter. How to prevent your competition from seeing all your marketing strategy from the inside? Last week we leveraged Pardot Dynamic Lists to corral all your competitors…
Pardot Pro Tip: Making a Competitors List
Your competitors are checking you out. They visit your website, download your free white papers or articles, and may even subscribe to your newsletter to keep abreast of your marketing. Want to stop your competitors from doing all that? We can, with some Pardot automations. Leverage Dynamic Lists…