How Completion Actions Can Add Value to Your Pardot Instance Pt. 1
Leveraging completion actions is a great way to automate more of your workflows. That’s the whole point of a marketing automation platform, right? You can still have an effective Pardot platform without using completion actions, but being able to understand what exactly they’re capable of can add a…
5 Custom Pardot Integrations You Don’t Want to Miss
In my last post, I discussed some of the native connectors Pardot offers as well as some of the non-native integrations. You may have been surprised to learn that tools such as Instagram and Unbounce, with a little custom work, can integrate directly into Pardot to increase its functionality even…
Pardot Connectors: Out of the Box VS. Custom Integrations
Pardot Integrations Pardot can be a very powerful tool if your organization is leveraging it correctly. In this post, I’m going to provide some Pardot tips on the different types of Pardot integrations that you can undertake to make the tool more powerful. As a lot of you know, Pardot comes with…
Texas Dreamin’ is Almost Here!
Invado Solutions is making a splash at Texas Dreamin’ in a big way! If you’re in the Austin Area June 13th or 14th then swing on by and say, “Hey!” Did Someone Say Breakfast Tacos?! We’re kicking off the festivities right by treating all of our Marketing pals to some breakfast tacos before the…
Pardot Tips for Thank You Content Part 3: Dynamic Nurturing
Over the course of this series or Pardot tips, we’ve talked about how to use our Thank You Content to further your marketing automation goals. In Part 1 we talked about getting some bonus opt-ins with nested forms. Then in Part 2, we encouraged our prospects to share our thank you pages and get us…
Pardot Support: Fixing Data Import Problems in Pardot
As Pardot Consultants, we see a lot of questions about how to fix a data mis-match with Pardot and Salesforce and other Pardot data syncing issues. This is different than the question of making data appear in a new field in Pardot, or questions about why the Pardot and Salesforce sync aren't quite…
Pardot Tips for Thank You Content Part 2: Free Advertising
In our last blog post in this series, we talked about how to gain some additional opt-ins and maybe learn a little more about the kinds of content our prospects want from us. However, there are tons of clever ways to use Thank You Content to reach different business goals. For this example we’re…
Pardot Tips for Thank You Content Part 1: Bonus Opt-Ins
Hijack Your Thank You Content to Keep the Conversation Going A lot of effort is spent trying to drive traffic to our landing pages. We often treat them as finish lines. Theform fill is all we were after and they submitted it so we’re done, right? WRONG! (This would be a very short series…
Congrats to Our Own Lara Black on Becoming a Salesforce MVP!
We're super proud to congratulate our own Lara Black, who today became the newest Salesforce MVP! We're elated Salesforce agreed that Lara's Pardot Expertise is unmatched! Lara Black, Salesforce MVP Lara, the first employee at Invado Solutions, is a top contributor in the Salesforce Pardot B2B…
Pardot Connected Campaigns - Campaign Member Sync
Recently some members of the Pardot B2B Marketing Trailblazer Community asked some questions about the Connected Campaigns feature called Campaign Member Sync, and I decided the topic was deep enough to deserve its own post. I have written a lot about Pardot Connected Campaigns recently -…