Pardot Isn’t Perfect - Here Are Some Workarounds
Having been a part of hundreds of Pardot implementations over the years, I’ve fielded a lot of the same questions from new Pardot users with regard to the tool’s functionality. While Pardot is great at a lot of things, it’s not perfect. There are certain areas in which Pardot excels and other areas…
Harnessing Pardot Marketing Data Sharing to Control Data Flow
One of the biggest selling points of Pardot is its “in-platform” relationship with Salesforce. In a lot of ways, Pardot can be viewed as an extension of Salesforce, but it's important to remember that the “person” records (Prospects in Pardot and Leads/Contacts in Salesforce) are actually stored in…
Bot Activity and Visitor Filters
You may have noticed some strange activity when viewing some of your email reports, or even when just viewing a prospect’s activity history. Email security and enhanced spam filters are becoming more and more common. Certain services out there will actually click every link in an inbound email to…
Set Yourself Up For Easy Mass Updates - You Can Thank Us Later
Every Pardot admin has been in a situation where news trickles down the chain and reaches you absolutely dead last. “As you all know, we’ve been reworking our logo and I’m proud to announce that today’s the official roll out. I don’t want to see the old logo on anything starting tomorrow.” A chill…
Pardot Admins: What You Need Inside Salesforce to Get the Most Out of Pardot
Understand the Salesforce access requirements for Pardot Lightning As a Pardot administrator, you already have access to a powerful standalone marketing automation tool. The Pardot Lightning App provides even greater value – enabling marketers to tap the functionality of Pardot inside Salesforce…
Changing Your Required Field Character in Pardot Forms
The most common request I get when redesigning forms is to do something, anything, about the required asterisk. “It’s too hard to see!” “People don’t know it means required!’ “We have so many form errors!” If any of this sounds like you, then you’re in the right place. You probably also have some…
What to Watch Out For in Your New Pardot Org
If your company has just purchased a fresh Pardot Org and everyone is brand new to the tool, there are some things to watch out for. In my last role, I focused on helping customers get started with Pardot, and in doing this I noticed some common pitfalls that I’d like to cover today. Technical…
Invado Solutions' Top 10 Dreamforce 2019 Pardot Session Wish List
With Dreamforce 2019 just around the corner, our team of Pardot Consultants is anxiously anticipating Dreamforce Pardot Session line-up. As we await the big week we decided to have a little fun identifying our Dream Pardot sessions. We’d love to hear yours. Check back for your regular updates!…
Interview with Carlos Hidalgo on The UnAmerican Dream
The myth of the grind and the endless hustle completely pervades the startup space. The idea that nothing comes before the work is not only outdated and incorrect, but it’s downright dangerous. Invado founder and Pardot consultant Christopher Doran shared his story over on The UnAmerican Dream, and…
5 Pardot Zapier Integrations to Simplify Your Marketing
Prepare yourselves for the least bold statement in Pardot consulting: Pardot's list of native integrations is underwhelming. There are useful native Pardot integrations, don't get us wrong. However, when you consider that as of 2019 there are over 7000 marketing solutions, we imagine that…