Pardot Campaign Usage Table

Pardot Campaign Alignment Gotchas
In our efforts to match up every Pardot Campaign to a Salesforce Campaign, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Learn how.


In our effort to match up all our Pardot Campaigns to Salesforce Campaigns, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Campaign Alignment Gotcha #1 When you first got your Pardot account, it shipped with at least two Pardot Campaigns: Website…


Ignore Bots in Pardot Emails

Pardot Feature: Ignore Bots Who Click Your Email Links
Did you notice a decrease in your email opens/clicks recently? Pardot rolled out a feature which could drastically decrease the clicks reported on your emails. Don't panic! It's a good thing.


Did you notice a decrease in your email opens/clicks recently? Pardot rolled out a feature which will drastically impact your email KPIs. This feature will detect email link clicks which are performed by bots, and ignore them. As a result, your emails after November 12, 2018 will very likely have…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: Final Steps and Adding to Salesforce
Wrap up your Pardot Connected Campaigns implementation with fantastic reporting features in Salesforce. Learn how to add reports to Salesforce Campaigns, as well as Contact and Lead pages.


Now that you have turned on Pardot Connected Campaigns and have done the Campaign Alignment steps, it's time to finish setting it up and making Salesforce display the awesome things on Salesforce Campaigns page layouts, as well as Leads and Contacts. Make Salesforce control all Campaigns Once you…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: Next Steps and Pardot Campaign Alignment
Connecting your Pardot Campaigns to Salesforce Campaigns involves doing Pardot Campaign Alignment. A little bit tedious, a little bit fun... a whole lot of pay off in the end.


So far in this series we have covered why you want to turn on Connected Campaigns, and how to turn it on in your Pardot account. Now we get to dive in to the fun part - Pardot Campaign Alignment. Pardot Campaign Alignment Can Be Tedious, But It's Important This is where things start moving along.…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: First Steps to Setting It Up and Turning It On
How do you turn on Pardot Connected Campaigns and benefit from the enhanced reporting? We walk you through the process, step by step.


Last time I outlined all the reasons you should turn on the Pardot Connected Campaigns feature. This fantastic feature has huge potential for aligning your Pardot Marketing Automation platform more closely with Salesforce. There are just a couple of steps to getting it set up. Turn on Connected…


Planning Your First Pardot Marketing Campaign

You got Pardot Set up...Now What? This is part 4 of 4 in our series on how to have a successful Pardot implementation. If you missed the first 3 posts you should read the 3 Things to do Before a Starting a Pardot Implementation, the First 4 Steps to Starting a Successful Pardot Implementation and…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: Why You Should Turn It On Today
Questions swirl around Pardot Connected Campaigns. What is it? What does it do? Should I turn it on? This is the new way to manage campaigns with Salesforce and Pardot. Make adopting this feature a priority for your Pardot account.


Pardot has released a new feature called Connected Campaigns. Launched in the Spring '18 release and currently in open Beta, this feature should go GA (Generally Available) in the next few months. The Pardot Success Community is full of questions about it - mainly "Should I turn on Connected…


Personalize your Pardot emails for better open rates

Pardot Consultant Tip: Personalize the First Name in your Pardot Emails
Want to get better open rates on your emails? Personalize them - Use your prospect's name. People love the sound of their own name!


Want to get better open rates on your emails? Personalize them - Use your prospect's name. People love the sound of their own name! (Anyone who has read the classic 'How to Win Friends and Influence People' will agree.) This has science to back it up: Marketing Sherpa did a study, and personalized…


Prospect Opted Out Field and Sync Behavior

It's finally here: Prospect Opt Out Sync between Pardot and Salesforce A new Salesforce connector setting is now available that will allow an opted in status to overwrite an opted out status during a prospect sync. This takes less than a minute to turn on and will save you countless hours of…