Embed Social Cards to Make Your Pages More Shareable We discussed in a previous post how Social Cards could benefit your click through rates on Pardot Landing Pages. I suggested getting started with AnyImage, but also mentioned that are some downsides to this. Let's take a look at an example of an…


Increase Your Click Through Rate by 250% with Social Cards Yes, you read that right. Facebook reported that Social Cards make social posts so much more enticing, that once Tumblr enabled them on their cross posts, click throughs increased by a staggering 250%. So what are Social Cards? You probably…


Pardot Campaign Usage Table

Pardot Campaign Alignment Gotchas
In our efforts to match up every Pardot Campaign to a Salesforce Campaign, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Learn how.


In our effort to match up all our Pardot Campaigns to Salesforce Campaigns, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Campaign Alignment Gotcha #1 When you first got your Pardot account, it shipped with at least two Pardot Campaigns: Website…


Ignore Bots in Pardot Emails

Did you notice a decrease in your email opens/clicks recently? Pardot rolled out a feature which will drastically impact your email KPIs. This feature will detect email link clicks which are performed by bots, and ignore them. As a result, your emails after November 12, 2018 will very likely have…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: Final Steps and Adding to Salesforce
Wrap up your Pardot Connected Campaigns implementation with fantastic reporting features in Salesforce. Learn how to add reports to Salesforce Campaigns, as well as Contact and Lead pages.


Now that you have turned on Pardot Connected Campaigns and have done the Campaign Alignment steps, it's time to finish setting it up and making Salesforce display the awesome things on Salesforce Campaigns page layouts, as well as Leads and Contacts. Make Salesforce control all Campaigns Once you…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: Next Steps and Pardot Campaign Alignment
Connecting your Pardot Campaigns to Salesforce Campaigns involves doing Pardot Campaign Alignment. A little bit tedious, a little bit fun... a whole lot of pay off in the end.


So far in this series we have covered why you want to turn on Connected Campaigns, and how to turn it on in your Pardot account. Now we get to dive in to the fun part - Pardot Campaign Alignment. Pardot Campaign Alignment Can Be Tedious, But It's Important This is where things start moving along.…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: First Steps to Setting It Up and Turning It On
How do you turn on Pardot Connected Campaigns and benefit from the enhanced reporting? We walk you through the process, step by step.


Last time I outlined all the reasons you should turn on the Pardot Connected Campaigns feature. This fantastic feature has huge potential for aligning your Pardot Marketing Automation platform more closely with Salesforce. There are just a couple of steps to getting it set up. Turn on Connected…


Planning Your First Pardot Marketing Campaign

You got Pardot Set up...Now What? This is part 4 of 4 in our series on how to have a successful Pardot implementation. If you missed the first 3 posts you should read the 3 Things to do Before a Starting a Pardot Implementation, the First 4 Steps to Starting a Successful Pardot Implementation and…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: Why You Should Turn It On Today
Questions swirl around Pardot Connected Campaigns. What is it? What does it do? Should I turn it on? This is the new way to manage campaigns with Salesforce and Pardot. Make adopting this feature a priority for your Pardot account.


Pardot has released a new feature called Connected Campaigns. Launched in the Spring '18 release and currently in open Beta, this feature should go GA (Generally Available) in the next few months. The Pardot Success Community is full of questions about it - mainly "Should I turn on Connected…