In our last blog post in this series, we talked about how to gain some additional opt-ins and maybe learn a little more about the kinds of content our prospects want from us. However, there are tons of clever ways to use Thank You Content to reach different business goals. For this example we’re…


Hijack Your Thank You Content to Keep the Conversation Going A lot of effort is spent trying to drive traffic to our landing pages. We often treat them as finish lines. Theform fill is all we were after and they submitted it so we’re done, right? WRONG! (This would be a very short series…


We're super proud to congratulate our own Lara Black, who today became the newest Salesforce MVP! We're elated Salesforce agreed that Lara's Pardot Expertise is unmatched! Lara Black, Salesforce MVP Lara, the first employee at Invado Solutions, is a top contributor in the Salesforce Pardot B2B…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns - Campaign Member Sync
Campaign Member Sync is a little bit of a mysterious feature in Pardot Connected Campaigns. What does it do, and what are the pros and cons of turning it on? Read our article for an in-depth analysis.


Recently some members of the Pardot B2B Marketing Trailblazer Community asked some questions about the Connected Campaigns feature called Campaign Member Sync, and I decided the topic was deep enough to deserve its own post.   I have written a lot about Pardot Connected Campaigns recently -…


Embed Social Cards to Make Your Pages More Shareable We discussed in a previous post how Social Cards could benefit your click through rates on Pardot Landing Pages. I suggested getting started with AnyImage, but also mentioned that are some downsides to this. Let's take a look at an example of an…


Increase Your Click Through Rate by 250% with Social Cards Yes, you read that right. Facebook reported that Social Cards make social posts so much more enticing, that once Tumblr enabled them on their cross posts, click throughs increased by a staggering 250%. So what are Social Cards? You probably…


Pardot Campaign Usage Table

Pardot Campaign Alignment Gotchas
In our efforts to match up every Pardot Campaign to a Salesforce Campaign, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Learn how.


In our effort to match up all our Pardot Campaigns to Salesforce Campaigns, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Campaign Alignment Gotcha #1 When you first got your Pardot account, it shipped with at least two Pardot Campaigns: Website…


Ignore Bots in Pardot Emails

Pardot Feature: Ignore Bots Who Click Your Email Links
Did you notice a decrease in your email opens/clicks recently? Pardot rolled out a feature which could drastically decrease the clicks reported on your emails. Don't panic! It's a good thing.


Did you notice a decrease in your email opens/clicks recently? Pardot rolled out a feature which will drastically impact your email KPIs. This feature will detect email link clicks which are performed by bots, and ignore them. As a result, your emails after November 12, 2018 will very likely have…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: Final Steps and Adding to Salesforce
Wrap up your Pardot Connected Campaigns implementation with fantastic reporting features in Salesforce. Learn how to add reports to Salesforce Campaigns, as well as Contact and Lead pages.


Now that you have turned on Pardot Connected Campaigns and have done the Campaign Alignment steps, it's time to finish setting it up and making Salesforce display the awesome things on Salesforce Campaigns page layouts, as well as Leads and Contacts. Make Salesforce control all Campaigns Once you…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: Next Steps and Pardot Campaign Alignment
Connecting your Pardot Campaigns to Salesforce Campaigns involves doing Pardot Campaign Alignment. A little bit tedious, a little bit fun... a whole lot of pay off in the end.


So far in this series we have covered why you want to turn on Connected Campaigns, and how to turn it on in your Pardot account. Now we get to dive in to the fun part - Pardot Campaign Alignment. Pardot Campaign Alignment Can Be Tedious, But It's Important This is where things start moving along.…