An Introduction to Strategic Demand Generation Planning
Let’s face it. Demand generation is a big topic. It is also vital to the lifeblood of your organization’s growth. It is the place where all of the players in the marketing department come together. Communications, branding, operations. It is also the place where tools like Pardot and Salesforce…
Evaluate Your Current Marketing Effectiveness
Introduction Organizations come to their Pardot demand generation strategy from many different places and stages. It would be unfair to say this organization is doing great and this one is doing poorly by benchmarking against one set of numbers or outcomes. My belief as a Pardot consultant, is…
Pardot Isn’t Perfect - Here Are Some Workarounds
Having been a part of hundreds of Pardot implementations over the years, I’ve fielded a lot of the same questions from new Pardot users with regard to the tool’s functionality. While Pardot is great at a lot of things, it’s not perfect. There are certain areas in which Pardot excels and other areas…
Harnessing Pardot Marketing Data Sharing to Control Data Flow
One of the biggest selling points of Pardot is its “in-platform” relationship with Salesforce. In a lot of ways, Pardot can be viewed as an extension of Salesforce, but it's important to remember that the “person” records (Prospects in Pardot and Leads/Contacts in Salesforce) are actually stored in…
Bot Activity and Visitor Filters
You may have noticed some strange activity when viewing some of your email reports, or even when just viewing a prospect’s activity history. Email security and enhanced spam filters are becoming more and more common. Certain services out there will actually click every link in an inbound email to…
Set Yourself Up For Easy Mass Updates - You Can Thank Us Later
Every Pardot admin has been in a situation where news trickles down the chain and reaches you absolutely dead last. “As you all know, we’ve been reworking our logo and I’m proud to announce that today’s the official roll out. I don’t want to see the old logo on anything starting tomorrow.” A…
Account-Based Marketing with Pardot: How to Launch Your New Program
This is the second blog in a two-part series that explores how to build and deploy a high-functioning Account-Based Marketing (ABM) initiative using Pardot and Salesforce. You can read Part 1 on getting started with ABM here. In my last post, I covered what steps your team should take…
Account-Based Marketing with Pardot: What You Need to Get Started
This is the first blog in a two-part series that explores how to build and deploy a high-functioning ABM initiative using Pardot and Salesforce. Account-Based Marketing (ABM), when done right, is a smart way to focus your business efforts on a specific segment of your audience that will in turn…
How Completion Actions Can Add Value to Your Pardot Instance Pt. 2
In part one of this Pardot Tips series, I covered how I’ve seen clients successfully leverage Pardot’s completion actions to add value to their marketing efforts, including using them with Pardot forms and emails. In this post, I’m going to cover some areas I didn’t get to talk about last time, as…
How Completion Actions Can Add Value to Your Pardot Instance Pt. 1
Leveraging completion actions is a great way to automate more of your workflows. That’s the whole point of a marketing automation platform, right? You can still have an effective Pardot platform without using completion actions, but being able to understand what exactly they’re capable of can add a…