Getting Noticed: Using Social Cards with Pardot Landing Pages
Increase Your Click Through Rate by 250% with Social Cards Yes, you read that right. Facebook reported that Social Cards make social posts so much more enticing, that once Tumblr enabled them on their cross posts, click throughs increased by a staggering 250%. So what are Social Cards? You probably…
Pardot Connected Campaigns: First Steps to Setting It Up and Turning It On
Last time I outlined all the reasons you should turn on the Pardot Connected Campaigns feature. This fantastic feature has huge potential for aligning your Pardot Marketing Automation platform more closely with Salesforce. There are just a couple of steps to getting it set up. Turn on Connected…
Pardot Pro Tip: Automate Competitor handling with Pardot
You know your competitor is on your website and checking out your marketing materials. They may even be subscribed to your newsletter. How to prevent your competition from seeing all your marketing strategy from the inside? Last week we leveraged Pardot Dynamic Lists to corral all your competitors…
Pardot Pro Tip: Making a Competitors List
Your competitors are checking you out. They visit your website, download your free white papers or articles, and may even subscribe to your newsletter to keep abreast of your marketing. Want to stop your competitors from doing all that? We can, with some Pardot automations. Leverage Dynamic Lists…