Last week, Pardot started rolling out some pretty big updates that many users are excited about, including myself. They started pushing them live on the 21st and will continue to do so until the 30th, so if you aren’t seeing the updates yet don’t worry! In this post, I’m going to highlight the…
Did you notice a decrease in your email opens/clicks recently? Pardot rolled out a feature which will drastically impact your email KPIs. This feature will detect email link clicks which are performed by bots, and ignore them. As a result, your emails after November 12, 2018 will very likely have…
Imagine this: One system to find and nurture leads, close more deals, easily report on results and maximize your ROI. We already know that Pardot is a powerful marketing automation tool that allows you to nurture leads generated with inbound marketing techniques, but what about outbound marketing…
It's finally here: Prospect Opt Out Sync between Pardot and Salesforce A new Salesforce connector setting is now available that will allow an opted in status to overwrite an opted out status during a prospect sync. This takes less than a minute to turn on and will save you countless hours of…
In case you missed it, Dreamforce Agenda Builder recently went live and the Pardot sessions are filling up Quickly! We highly recommend you login to Dreamforce agenda builder and reserve your seats. With over 100,000+ attendees I’m guessing seating may be somewhat limited. In order to make things…
At Salesforce, innovation is key, and in the 2018 Summer Release, Pardot is finally getting some much deserved love and improvements. Salesforce recently made some updates in their 554 page Summer ’18 Release Notes, and there are 15 updates/new features related to Pardot in this release. You can…
Day 3 of Salesforce Connections 2018 is here. The crowd is dragging after an awesome night with The Killers. But the coffee is flowing and there’s sessions to take in. If you haven’t seen our recaps for Salesforce Connections Day 1 and Day 2, check ‘em out for a summary of some great content.…
This is part 2 of our Salesforce Connections event daily recap. Be sure to check out our recap of Day 1 here. The exhaustion of your typical Salesforce event hasn’t yet set in. Everyone is here early, energized, and ready for some Salesforce Marketing love. Let’s get to it: Session 1: Five Key…
Salesforce Connections 2018 kicked off today in Chicago. For those of you who aren’t aware, Connections is Salesforce’s yearly event that highlights all things marketing in the company’s product platform. This includes Pardot, Marketing Cloud (Email Studio, Journey Builder, Ad Studio, Social…
One of the six data subject rights that are part of GDPR is the Right to be Forgotten. This means that any person could ask you to remove their information from your database. How do you comply with that request in Pardot? It's not really obvious, but when you click 'delete' on a Pardot prospect…