Dynamic Content is a feature in Account Engagement (fka Pardot) that allows you to create variations in an email or landing page based on different criteria. By using dynamic content, you can tailor the message and the visuals to specific recipients based on their interests, demographics, behavior, or any other...

Easily share with your leadership team how your Salesforce campaigns are performing with Connected Campaigns. Learn why you should turn it on today (if you haven’t already).

  Grab your coffee and hop on this complimentary one-hour session to get your Pardot and Marketing Cloud questions answered in real time by two industry-leading consultants. Thank you to all of the participants. Keep in the loop on upcoming sessions here.   This week’s questions (starting point in video):...

Quick Tip: Closing a Form Editing Session My Coworker is on vacation and they have an active editing session on a form. Pardot lets me edit the form anyway, but gives me a warning banner at the top of the screen: Do I even need to worry about the open...

Top 3 Dynamic Content Gotchas   Dynamic Content in Pardot (MCAE) has come up a lot lately in the various Slack community channels. I've compiled my top three takeaways on what to look out for when using Dynamic Content. #1: Limit of 10 Dynamic Content Assets in One Email When...

A Pardot Admin’s Guide to Documentation Best Practices If you won the lottery tonight, could a coworker step into your shoes and carry on business as usual? Documenting your processes and saving them in a place your team members can easily access allows teammates to cover for one another (and...

Hosting an in-person or virtual event? Want participants to be able to easily add the event to their calendars? Follow these easy steps to create an “Add to Calendar” button in your Pardot email. Getting Started What is an .ics file versus a calendar link? The .ics file type is...