Wrap up your Pardot Connected Campaigns implementation with fantastic reporting features in Salesforce. Learn how to add reports to Salesforce Campaigns, as well as Contact and Lead pages.

Connecting your Pardot Campaigns to Salesforce Campaigns involves doing Pardot Campaign Alignment. A little bit tedious, a little bit fun… a whole lot of pay off in the end.

How do you turn on Pardot Connected Campaigns and benefit from the enhanced reporting? We walk you through the process, step by step.

You got Pardot Set up...Now What? This is part 4 of 4 in our series on how to have a successful Pardot implementation. If you missed the first 3 posts you should read the 3 Things to do Before a Starting a Pardot Implementation, the First 4 Steps to Starting...

Questions swirl around Pardot Connected Campaigns. What is it? What does it do? Should I turn it on? This is the new way to manage campaigns with Salesforce and Pardot. Make adopting this feature a priority for your Pardot account.

Imagine this: One system to find and nurture leads, close more deals, easily report on results and maximize your ROI.  We already know that Pardot is a powerful marketing automation tool that allows you to nurture leads generated with inbound marketing techniques, but what about outbound marketing and ABM lead...

Want to get better open rates on your emails? Personalize them – Use your prospect’s name. People love the sound of their own name!

It's finally here: Prospect Opt Out Sync between Pardot and Salesforce A new Salesforce connector setting is now available that will allow an opted in status to overwrite an opted out status during a prospect sync. This takes less than a minute to turn on and will save you countless...

Sometimes the Pardot error message doesn’t make a ton of sense. This one is pretty easy. Read more about how to set up a fallback sender when sending email with Pardot.