Understand the Salesforce access requirements for Pardot Lightning As a Pardot administrator, you already have access to a powerful standalone marketing automation tool. The Pardot Lightning App provides even greater value – enabling marketers to tap the functionality of Pardot inside Salesforce…
Every Pardot admin has been in a situation where news trickles down the chain and reaches you absolutely dead last. “As you all know, we’ve been reworking our logo and I’m proud to announce that today’s the official roll out. I don’t want to see the old logo on anything starting tomorrow.” A…
The most common request I get when redesigning forms is to do something, anything, about the required asterisk. “It’s too hard to see!” “People don’t know it means required!’ “We have so many form errors!” If any of this sounds like you, then you’re in the right place. You probably also have some…
If your company has just purchased a fresh Pardot Org and everyone is brand new to the tool, there are some things to watch out for. In my last role, I focused on helping customers get started with Pardot, and in doing this I noticed some common pitfalls that I’d like to cover today. Technical…
With Dreamforce 2019 just around the corner, our team of Pardot Consultants is anxiously anticipating Dreamforce Pardot Session line-up. As we await the big week we decided to have a little fun identifying our Dream Pardot sessions. We’d love to hear yours. Check back for your regular updates!…
The myth of the grind and the endless hustle completely pervades the startup space. The idea that nothing comes before the work is not only outdated and incorrect, but it’s downright dangerous. Invado founder and Pardot consultant Christopher Doran shared his story over on The UnAmerican Dream, and…
Prepare yourselves for the least bold statement in Pardot consulting: Pardot's list of native integrations is underwhelming. There are useful native Pardot integrations, don't get us wrong. However, when you consider that as of 2019 there are over 7000 marketing solutions, we imagine that…
Last week, Pardot started rolling out some pretty big updates that many users are excited about, including myself. They started pushing them live on the 21st and will continue to do so until the 30th, so if you aren’t seeing the updates yet don’t worry! In this post, I’m going to highlight the…
This is the second blog in a two-part series that explores how to build and deploy a high-functioning Account-Based Marketing (ABM) initiative using Pardot and Salesforce. You can read Part 1 on getting started with ABM here. In my last post, I covered what steps your team should take…
This is the first blog in a two-part series that explores how to build and deploy a high-functioning ABM initiative using Pardot and Salesforce. Account-Based Marketing (ABM), when done right, is a smart way to focus your business efforts on a specific segment of your audience that will in turn…