Understand the Salesforce access requirements for Pardot Lightning As a Pardot administrator, you already have access to a powerful standalone marketing automation tool. The Pardot Lightning App provides even greater value – enabling marketers to tap the functionality of Pardot inside Salesforce…


Every Pardot admin has been in a situation where news trickles down the chain and reaches you absolutely dead last. “As you all know, we’ve been reworking our logo and I’m proud to announce that today’s the official roll out. I don’t want to see the old logo on anything starting tomorrow.”  A…


The most common request I get when redesigning forms is to do something, anything, about the required asterisk. “It’s too hard to see!” “People don’t know it means required!’ “We have so many form errors!” If any of this sounds like you, then you’re in the right place. You probably also have some…


With Dreamforce 2019 just around the corner, our team of Pardot Consultants is anxiously anticipating Dreamforce Pardot Session line-up.  As we await the big week we decided to have a little fun identifying our Dream Pardot sessions.  We’d love to hear yours. Check back for your regular updates!…


5 Pardot Integrations to Simplify Marketing

  Prepare yourselves for the least bold statement in Pardot consulting: Pardot's list of native integrations is underwhelming. There are useful native Pardot integrations, don't get us wrong. However, when you consider that as of 2019 there are over 7000 marketing solutions, we imagine that…


Last week, Pardot started rolling out some pretty big updates that many users are excited about, including myself. They started pushing them live on the 21st and will continue to do so until the 30th, so if you aren’t seeing the updates yet don’t worry! In this post, I’m going to highlight the…