Getting Noticed: Using Social Cards with Pardot Landing Pages
Increase Your Click Through Rate by 250% with Social Cards Yes, you read that right. Facebook reported that Social Cards make social posts so much more enticing, that once Tumblr enabled them on their cross posts, click throughs increased by a staggering 250%. So what are Social Cards? You probably…
Pardot Campaign Alignment Gotchas
In our effort to match up all our Pardot Campaigns to Salesforce Campaigns, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Campaign Alignment Gotcha #1 When you first got your Pardot account, it shipped with at least two Pardot Campaigns: Website…
Pardot Feature: Ignore Bots Who Click Your Email Links
Did you notice a decrease in your email opens/clicks recently? Pardot rolled out a feature which will drastically impact your email KPIs. This feature will detect email link clicks which are performed by bots, and ignore them. As a result, your emails after November 12, 2018 will very likely have…
Pardot Connected Campaigns: Final Steps and Adding to Salesforce
Now that you have turned on Pardot Connected Campaigns and have done the Campaign Alignment steps, it's time to finish setting it up and making Salesforce display the awesome things on Salesforce Campaigns page layouts, as well as Leads and Contacts. Make Salesforce control all Campaigns Once you…
Pardot Connected Campaigns: Next Steps and Pardot Campaign Alignment
So far in this series we have covered why you want to turn on Connected Campaigns, and how to turn it on in your Pardot account. Now we get to dive in to the fun part - Pardot Campaign Alignment. Pardot Campaign Alignment Can Be Tedious, But It's Important This is where things start moving along.…
Pardot Connected Campaigns: First Steps to Setting It Up and Turning It On
Last time I outlined all the reasons you should turn on the Pardot Connected Campaigns feature. This fantastic feature has huge potential for aligning your Pardot Marketing Automation platform more closely with Salesforce. There are just a couple of steps to getting it set up. Turn on Connected…
A Pardot Consultant's Guide: 3 Things To Do After You Implement Pardot
You got Pardot Set up...Now What? This is part 4 of 4 in our series on how to have a successful Pardot implementation. If you missed the first 3 posts you should read the 3 Things to do Before a Starting a Pardot Implementation, the First 4 Steps to Starting a Successful Pardot Implementation and…
Pardot Connected Campaigns: Why You Should Turn It On Today
Pardot has released a new feature called Connected Campaigns. Launched in the Spring '18 release and currently in open Beta, this feature should go GA (Generally Available) in the next few months. The Pardot Success Community is full of questions about it - mainly "Should I turn on Connected…
A Pardot Users Dream Come True: One Platform for all Your ABM Demand Gen Needs
Imagine this: One system to find and nurture leads, close more deals, easily report on results and maximize your ROI. We already know that Pardot is a powerful marketing automation tool that allows you to nurture leads generated with inbound marketing techniques, but what about outbound marketing…
Pardot Consultant Tip: Personalize the First Name in your Pardot Emails
Want to get better open rates on your emails? Personalize them - Use your prospect's name. People love the sound of their own name! (Anyone who has read the classic 'How to Win Friends and Influence People' will agree.) This has science to back it up: Marketing Sherpa did a study, and personalized…