Bad data can get into Pardot and Salesforce in several ways, but then it is a battle to clear it out. Here are tips on how to solve the problem of bad data syncing back and forth from Salesforce and Pardot.
In our last blog post in this series, we talked about how to gain some additional opt-ins and maybe learn a little more about the kinds of content our prospects want from us. However, there are tons of clever ways to use Thank You Content to reach different business goals....
Hijack Your Thank You Content to Keep the Conversation Going A lot of effort is spent trying to drive traffic to our landing pages. We often treat them as finish lines. Theform fill is all we were after and they submitted it so we’re done, right? WRONG! (This would be...
We're super proud to congratulate our own Lara Black, who today became the newest Salesforce MVP! We're elated Salesforce agreed that Lara's Pardot Expertise is unmatched! Lara, the first employee at Invado Solutions, is a top contributor in the Salesforce Pardot B2B Marketing Automation Success Community. On the Community site, she...
Easily share with your leadership team how your Salesforce campaigns are performing with Connected Campaigns. Learn why you should turn it on today (if you haven’t already).
Embed Social Cards to Make Your Pages More Shareable We discussed in a previous post how Social Cards could benefit your click through rates on Pardot Landing Pages. I suggested getting started with AnyImage, but also mentioned that are some downsides to this. Let's take a look at an example...
Increase Your Click Through Rate by 250% with Social Cards Yes, you read that right. Facebook reported that Social Cards make social posts so much more enticing, that once Tumblr enabled them on their cross posts, click throughs increased by a staggering 250%. So what are Social Cards? You probably...
In our efforts to match up every Pardot Campaign to a Salesforce Campaign, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Learn how.
Did you notice a decrease in your email opens/clicks recently? Pardot rolled out a feature which will drastically impact your email KPIs. This feature will detect email link clicks which are performed by bots, and ignore them. As a result, your emails after November 12, 2018 will very likely have...
