5 Things To Consider When Creating Campaign Members from Pardot
The concept of Campaign Membership within Salesforce is central to a lot of functionality within Pardot, but it’s often misunderstood or misapplied. Here are some considerations to keep in mind when creating or updating Campaign Members from Pardot: 1. Completion Actions (such as ‘Add to CRM…
Pardot Isn’t Perfect - Here Are Some Workarounds
Having been a part of hundreds of Pardot implementations over the years, I’ve fielded a lot of the same questions from new Pardot users with regard to the tool’s functionality. While Pardot is great at a lot of things, it’s not perfect. There are certain areas in which Pardot excels and other areas…
Bot Activity and Visitor Filters
You may have noticed some strange activity when viewing some of your email reports, or even when just viewing a prospect’s activity history. Email security and enhanced spam filters are becoming more and more common. Certain services out there will actually click every link in an inbound email to…
Set Yourself Up For Easy Mass Updates - You Can Thank Us Later
Every Pardot admin has been in a situation where news trickles down the chain and reaches you absolutely dead last. “As you all know, we’ve been reworking our logo and I’m proud to announce that today’s the official roll out. I don’t want to see the old logo on anything starting tomorrow.” A…
Interview with Carlos Hidalgo on The UnAmerican Dream
The myth of the grind and the endless hustle completely pervades the startup space. The idea that nothing comes before the work is not only outdated and incorrect, but it’s downright dangerous. Invado founder and Pardot consultant Christopher Doran shared his story over on The UnAmerican Dream, and…
5 Pardot Zapier Integrations to Simplify Your Marketing
Prepare yourselves for the least bold statement in Pardot consulting: Pardot's list of native integrations is underwhelming. There are useful native Pardot integrations, don't get us wrong. However, when you consider that as of 2019 there are over 7000 marketing solutions, we imagine that…
BIG August Updates for Pardot
Last week, Pardot started rolling out some pretty big updates that many users are excited about, including myself. They started pushing them live on the 21st and will continue to do so until the 30th, so if you aren’t seeing the updates yet don’t worry! In this post, I’m going to highlight the…
Account-Based Marketing with Pardot: How to Launch Your New Program
This is the second blog in a two-part series that explores how to build and deploy a high-functioning Account-Based Marketing (ABM) initiative using Pardot and Salesforce. You can read Part 1 on getting started with ABM here. In my last post, I covered what steps your team should take…
Account-Based Marketing with Pardot: What You Need to Get Started
This is the first blog in a two-part series that explores how to build and deploy a high-functioning ABM initiative using Pardot and Salesforce. Account-Based Marketing (ABM), when done right, is a smart way to focus your business efforts on a specific segment of your audience that will in turn…
Zoom Bolsters Pardot Integration
As a Pardot consulting company, we were pleased to see Zoom recently announce that they have created a new integration for Zoom and Pardot. Previously, you had the ability to integrate Zoom and Pardot but the setup required form handlers and was very technical with little room for error. Pardot can…