Last week, Pardot started rolling out some pretty big updates that many users are excited about, including myself. They started pushing them live on the 21st and will continue to do so until the 30th, so if you aren’t seeing the updates yet don’t worry! In this post, I’m going to highlight the…
This is the second blog in a two-part series that explores how to build and deploy a high-functioning Account-Based Marketing (ABM) initiative using Pardot and Salesforce. You can read Part 1 on getting started with ABM here. In my last post, I covered what steps your team should take…
This is the first blog in a two-part series that explores how to build and deploy a high-functioning ABM initiative using Pardot and Salesforce. Account-Based Marketing (ABM), when done right, is a smart way to focus your business efforts on a specific segment of your audience that will in turn…
As a Pardot consulting company, we were pleased to see Zoom recently announce that they have created a new integration for Zoom and Pardot. Previously, you had the ability to integrate Zoom and Pardot but the setup required form handlers and was very technical with little room for error. Pardot can…
In part one of this Pardot Tips series, I covered how I’ve seen clients successfully leverage Pardot’s completion actions to add value to their marketing efforts, including using them with Pardot forms and emails. In this post, I’m going to cover some areas I didn’t get to talk about last time, as…