Salesforce Connections 2018: Day 3 Recap

Day 3 of Salesforce Connections 2018 is here.  

The crowd is dragging after an awesome night with The Killers.  But the coffee is flowing and there’s sessions to take in.

If you haven’t seen our recaps for Salesforce Connections Day 1 and Day 2, check ‘em out for a summary of some great content.

Much of the content I’ve seen so far this morning is a bit recycled from Day 1 and 2 so I’m not going to rehash it.   I’m just going to share some unique tidbits.

Pardot + Get Feedback

Today, Pardot announced integration with GetFeedback.  This is a great addition to the Pardot solution set.  For those of you that aren’t aware, GetFeedback is a simple survey tool that allow you to get input from your prospects and customers at any point in time through engagements.  It can be as easy as giving content a “thumbs up” or “thumbs down” to a piece of content. During a demo, Pardot showed how the integration allowed feedback to be directly collected from within an email.  Be sure to check out the solution.

Einstein

Einstein is king of the show.  It’s being integrated into part of the product suite.  From a marketing perspective I was really impressed with some of the nuggets of information the solution was able to surface during the demo.  I’m keen to see how this plays out in real-life with some of our clients.

Salesforce for B2B Marketers

Kevin Baldacci, Sr. Manager of Product Marketing Salesforce Pardot, gave a interesting talk on a Salesforce solution set that’s being framed as Salesforce for B2B marketers (Get the whitepaper here).  The solution set includes:

  • Salesforce Ad Studio
  • Pardot
  • Sales Cloud Einstein
  • Salesforce Engage
  • B2B Marketing Analytics

I really appreciate the way this solution is being framed up for buyers.  As Salesforce has grown exponentially over the past several years, companies are being bombarded with product names and various products and ISV solutions. Event to a partner that lives in the ecosystem it can be overwhelming.  This approach frames up a killer set of products that fit together well to deliver value to customers.

Texas Dreamin’ 2018

For those of you that are headed for Texas Dreamin’ in Austin today and tomorrow, be sure to check out the Friday session:  5 Pardot Features You Might be Overlooking with our very own Lara Black.

Signing out from Salesforce Connections in Chicago.