Pardot Tips for Thank You Content Part 3: Dynamic Nurturing

Over the course of this series or Pardot tips, we’ve talked about how to use our Thank You Content to further your marketing automation goals. In Part 1 we talked about getting some bonus opt-ins with nested forms. Then in Part 2, we encouraged our prospects to share our thank you pages and get us…


Pardot Tips for Thank You Content Part 2: Free Advertising

In our last blog post in this series, we talked about how to gain some additional opt-ins and maybe learn a little more about the kinds of content our prospects want from us. However, there are tons of clever ways to use Thank You Content to reach different business goals. For this example we’re…


Pardot Tips for Thank You Content Part 1: Bonus Opt-Ins

Hijack Your Thank You Content to Keep the Conversation Going A lot of effort is spent trying to drive traffic to our landing pages. We often treat them as finish lines. Theform fill is all we were after and they submitted it so we’re done, right? WRONG! (This would be a very short series…


Personalize your Pardot emails for better open rates

Pardot Consultant Tip: Personalize the First Name in your Pardot Emails

Want to get better open rates on your emails? Personalize them - Use your prospect's name. People love the sound of their own name! (Anyone who has read the classic 'How to Win Friends and Influence People' will agree.) This has science to back it up: Marketing Sherpa did a study, and personalized…


Permission-Based-Email-Marketing-in-Pardot

Close Sales Faster with Permission-based Marketing

Do you want your email to be opened, read, and clicked? Or do you just want to send email? Just because you have someone's email address does not mean you should email them. Technically, there's nothing to stop you pushing send. But pause for a moment, and consider if you should send that email. It…


Pardot-2018-Summer-Release-Notes-everglow

Pardot Features we are Excited about in the Salesforce Summer ’18 Release Notes

At Salesforce, innovation is key, and in the 2018 Summer Release, Pardot is finally getting some much deserved love and improvements. Salesforce recently made some updates in their 554 page Summer ’18 Release Notes, and there are 15 updates/new features related to Pardot in this release. You can…


Salesforce Connections 2018: Day 3 Recap

Day 3 of Salesforce Connections 2018 is here.   The crowd is dragging after an awesome night with The Killers.  But the coffee is flowing and there’s sessions to take in. If you haven’t seen our recaps for Salesforce Connections Day 1 and Day 2, check ‘em out for a summary of some great content.…