3 Tips For Customizing Pardot Layout Templates

When it comes to Pardot forms and email preference centers, there can be a lot to customize. Some of these items are easy to figure out, but there are some lesser known ways to customize some of these features as well.   1. The Resubscribe Button   When a prospect unsubscribes from one of…


Should You make a List Email or an Email Template in Pardot?

5 Ways the New Pardot Lightning Email Builder Shines (and 5 Things That Need Work)

As a Pardot consultant, one of the biggest challenges I encounter is explaining how to use Pardot's outdated, region-based email builder. The ability to craft a responsive email using a drag ‘n drop interface has been a perpetual roadmap item for the last several years, which is why I was excited…