With the launch of Pardot Connected Campaigns, marketers now have the capability to build in-depth reporting around:
Campaign attribution models (campaign influence)
Campaign return on investments (campaign ROI)
Marketing Qualified Lead (MQL) generation
And much, much more
While Salesforce now offers the Connected Campaign functionality, Invado Solutions offers the know-how and Pardot expertise on how to optimize this tool to generate the marketing metrics you need to run your marketing organization.
Our team of Pardot consultants can help you:
Activate the Pardot Connected Campaigns functionality
Revisit your historic Salesforce Campaign and Pardot Data to make sure it aligns
Setup campaign influence reporting (first touch, last touch, weighted)
Build custom reports to improve marketing management