One of the most common Pardot questions we hear: “What is the difference between ‘wait’ and ‘wait up to’ in Engagement Studio?”

Why does your Pardot database size not match your Salesforce database? Here are four possible problems which are easy to diagnose and fix.

As many of us in the Pardot marketing automation world know, getting hold of valuable campaign effectiveness data can be challenging.  On one hand you have Pardot Campaigns, which paint a picture of the campaign that generated a leads.  For any of us with sales cycles beyond a day or...