We're super proud to congratulate our own Lara Black, who today became the newest Salesforce MVP! We're elated Salesforce agreed that Lara's Pardot Expertise is unmatched! Lara Black, Salesforce MVP Lara, the first employee at Invado Solutions, is a top contributor in the Salesforce Pardot B2B…


Prospect Opted Out Field and Sync Behavior

It's finally here: Prospect Opt Out Sync between Pardot and Salesforce A new Salesforce connector setting is now available that will allow an opted in status to overwrite an opted out status during a prospect sync. This takes less than a minute to turn on and will save you countless hours of…


When does Pardot sync with Salesforce

A Pardot consultant answers: Understanding how Pardot and Salesforce sync
It can get frustrating when the Pardot sync doesn't happen quite as soon as you expect. What triggers the two systems to sync? It all hinges on some special date fields, or specific activities you can take to speed it up.


As a Pardot Consultant I get this question a lot: When does Pardot sync with Salesforce? This is a common question we see in the Pardot community. And it can get kind of complicated - making a new field doesn't automatically make things sync… so what does make Pardot sync with Salesforce? Pardot…


Pardot's Confirmation Pop Up for Permanent Delete

One of the six data subject rights that are part of GDPR is the Right to be Forgotten. This means that any person could ask you to remove their information from your database. How do you comply with that request in Pardot? It's not really obvious, but when you click 'delete' on a Pardot prospect…


Pardot Campaign or Salesforce Campaign?

Pardot Campaigns: Your Questions Answered
A Pardot Campaign is not like Salesforce Campaigns. We detail how they are different, and detail some scenarios where you want to use them.


Pardot is a powerful marketing automation tool. The feature known as a Pardot Campaign features tracking cookies which you can deploy to your website. Once your prospects acquire a cookie you can see what they do while on your website. Questions about Pardot Campaigns come up frequently in the…


Pardot Support Series: Database Size Issues
Why does your Pardot database size not match your Salesforce database? Here are four possible problems which are easy to diagnose and fix.


There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Database size is a huge problem for…