3 Tips For Customizing Pardot Layout Templates
When it comes to Pardot forms and email preference centers, there can be a lot to customize. Some of these items are easy to figure out, but there are some lesser known ways to customize some of these features as well. 1. The Resubscribe Button When a prospect unsubscribes from one of…
5 Ways the New Pardot Lightning Email Builder Shines (and 5 Things That Need Work)
As a Pardot consultant, one of the biggest challenges I encounter is explaining how to use Pardot's outdated, region-based email builder. The ability to craft a responsive email using a drag ‘n drop interface has been a perpetual roadmap item for the last several years, which is why I was excited…
Terminus Teams Up With Pardot Consultants Invado Solutions
WORLD’S NO. 1 ABM PLATFORM TEAMS UP WITH INVADO SOLUTIONS Terminus taps Invado to be first-ever Salesforce Pardot consulting partner (AUSTIN, Texas) — Leading Pardot consulting company Invado Solutions announced today that it has formalized a partnership with Terminus to provide even…
Embrace the Lightning - Pardot Lightning App
I remember when Salesforce introduced Lightning for Sales Cloud. We were all so accustomed to the Classic interface that even though Sales Cloud Lightning was clearly an improvement, many users were hesitant to embrace the new UI. And now, with Pardot Lightning, “It’s like déjà vu all over again”.…
Interview with Carlos Hidalgo on The UnAmerican Dream
The myth of the grind and the endless hustle completely pervades the startup space. The idea that nothing comes before the work is not only outdated and incorrect, but it’s downright dangerous. Invado founder and Pardot consultant Christopher Doran shared his story over on The UnAmerican Dream, and…
5 Pardot Zapier Integrations to Simplify Your Marketing
Prepare yourselves for the least bold statement in Pardot consulting: Pardot's list of native integrations is underwhelming. There are useful native Pardot integrations, don't get us wrong. However, when you consider that as of 2019 there are over 7000 marketing solutions, we imagine that…
BIG August Updates for Pardot
Last week, Pardot started rolling out some pretty big updates that many users are excited about, including myself. They started pushing them live on the 21st and will continue to do so until the 30th, so if you aren’t seeing the updates yet don’t worry! In this post, I’m going to highlight the…
Account-Based Marketing with Pardot: How to Launch Your New Program
This is the second blog in a two-part series that explores how to build and deploy a high-functioning Account-Based Marketing (ABM) initiative using Pardot and Salesforce. You can read Part 1 on getting started with ABM here. In my last post, I covered what steps your team should take…
Account-Based Marketing with Pardot: What You Need to Get Started
This is the first blog in a two-part series that explores how to build and deploy a high-functioning ABM initiative using Pardot and Salesforce. Account-Based Marketing (ABM), when done right, is a smart way to focus your business efforts on a specific segment of your audience that will in turn…
Zoom Bolsters Pardot Integration
As a Pardot consulting company, we were pleased to see Zoom recently announce that they have created a new integration for Zoom and Pardot. Previously, you had the ability to integrate Zoom and Pardot but the setup required form handlers and was very technical with little room for error. Pardot can…