Top Four Data Challenges for Salesforce / Pardot Admins

In the past 7 years, I have had the good fortune to work on hundreds of Salesforce orgs. I have seen many variations of configuration and have found that the orgs that use the Salesforce mantra of “Clicks before Code” are my favorite. However, whether you are working in an org that is coding…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns - Campaign Member Sync

Recently some members of the Pardot B2B Marketing Trailblazer Community asked some questions about the Connected Campaigns feature called Campaign Member Sync, and I decided the topic was deep enough to deserve its own post.   I have written a lot about Pardot Connected Campaigns recently -…


Pardot Campaign Usage Table

Pardot Campaign Alignment Gotchas

In our effort to match up all our Pardot Campaigns to Salesforce Campaigns, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Campaign Alignment Gotcha #1 When you first got your Pardot account, it shipped with at least two Pardot Campaigns: Website…