Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns - Campaign Member Sync
Campaign Member Sync is a little bit of a mysterious feature in Pardot Connected Campaigns. What does it do, and what are the pros and cons of turning it on? Read our article for an in-depth analysis.


Recently some members of the Pardot B2B Marketing Trailblazer Community asked some questions about the Connected Campaigns feature called Campaign Member Sync, and I decided the topic was deep enough to deserve its own post.   I have written a lot about Pardot Connected Campaigns recently -…


Pardot Campaign Usage Table

Pardot Campaign Alignment Gotchas
In our efforts to match up every Pardot Campaign to a Salesforce Campaign, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Learn how.


In our effort to match up all our Pardot Campaigns to Salesforce Campaigns, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Campaign Alignment Gotcha #1 When you first got your Pardot account, it shipped with at least two Pardot Campaigns: Website…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: Why You Should Turn It On Today
Questions swirl around Pardot Connected Campaigns. What is it? What does it do? Should I turn it on? This is the new way to manage campaigns with Salesforce and Pardot. Make adopting this feature a priority for your Pardot account.


Pardot has released a new feature called Connected Campaigns. Launched in the Spring '18 release and currently in open Beta, this feature should go GA (Generally Available) in the next few months. The Pardot Success Community is full of questions about it - mainly "Should I turn on Connected…


Pardot email with sending error

Sending Email with a safety net
Sometimes the Pardot error message doesn't make a ton of sense. This one is pretty easy. Read more about how to set up a fallback sender when sending email with Pardot.


In the Pardot community, we see the same questions over and over. This one about sending email with Pardot has come up a couple of times lately. "I'm sending an email to people who are Leads or Contacts in Salesforce. I set up my email to come from the Assigned User. Why does Pardot show me this…