A Pardot Users Dream Come True: One Platform for all Your ABM Demand Gen Needs
Imagine this: One system to find and nurture leads, close more deals, easily report on results and maximize your ROI. We already know that Pardot is a powerful marketing automation tool that allows you to nurture leads generated with inbound marketing techniques, but what about outbound marketing…
Pardot Consultant Tip: Personalize the First Name in your Pardot Emails
Want to get better open rates on your emails? Personalize them - Use your prospect's name. People love the sound of their own name! (Anyone who has read the classic 'How to Win Friends and Influence People' will agree.) This has science to back it up: Marketing Sherpa did a study, and personalized…
