It can get frustrating when the Pardot sync doesn’t happen quite as soon as you expect. What triggers the two systems to sync? It all hinges on some special date fields, or specific activities you can take to speed it up.
Which is better: email that is sent? Or email that is opened, read and clicked? Permission-based marketing is key to engaging with prospects and closing sales sooner. It is far easier to make a sale to an engaged prospect (someone who wants your email) than it is to make a...