With the launch of Pardot Connected Campaigns, marketers now have the capability to build in-depth reporting around:
- Campaign attribution models (campaign influence)
- Campaign return on investments (campaign ROI)
- Marketing Qualified Lead (MQL) generation
- And much, much more
While Salesforce now offers the Connected Campaign functionality, Invado Solutions offers the know-how and Pardot expertise on how to optimize this tool to generate the marketing metrics you need to run your marketing organization.
Our team of Pardot consultants can help you:
- Activate the Pardot Connected Campaigns functionality
- Revisit your historic Salesforce Campaign and Pardot Data to make sure it aligns
- Setup campaign influence reporting (first touch, last touch, weighted)
- Build custom reports to improve marketing management
Ready to launch Pardot Connected Campaigns? Let us help you get started today.