Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: First Steps to Setting It Up and Turning It On

Last time I outlined all the reasons you should turn on the Pardot Connected Campaigns feature. This fantastic feature has huge potential for aligning your Pardot Marketing Automation platform more closely with Salesforce. There are just a couple of steps to getting it set up. Turn on Connected…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: Why You Should Turn It On Today

Pardot has released a new feature called Connected Campaigns. Launched in the Spring '18 release and currently in open Beta, this feature should go GA (Generally Available) in the next few months. The Pardot Success Community is full of questions about it - mainly "Should I turn on Connected…


Personalize your Pardot emails for better open rates

Pardot Consultant Tip: Personalize the First Name in your Pardot Emails

Want to get better open rates on your emails? Personalize them - Use your prospect's name. People love the sound of their own name! (Anyone who has read the classic 'How to Win Friends and Influence People' will agree.) This has science to back it up: Marketing Sherpa did a study, and personalized…


Prospect Opted Out Field and Sync Behavior

Prospect Opted Out Field and Sync Behavior for Pardot and Salesforce

It's finally here: Prospect Opt Out Sync between Pardot and Salesforce A new Salesforce connector setting is now available that will allow an opted in status to overwrite an opted out status during a prospect sync. This takes less than a minute to turn on and will save you countless hours of…


Pardot email with sending error

Sending Email with a safety net

In the Pardot community, we see the same questions over and over. This one about sending email with Pardot has come up a couple of times lately. "I'm sending an email to people who are Leads or Contacts in Salesforce. I set up my email to come from the Assigned User. Why does Pardot show me this…


Pardot Dreamforce Sessions

Five Pardot Dreamforce Sessions We’re Most Excited About

In case you missed it, Dreamforce Agenda Builder recently went live and the Pardot sessions are filling up Quickly!  We highly recommend you login to Dreamforce agenda builder and reserve your seats. With over 100,000+ attendees I’m guessing seating may be somewhat limited. In order to make things…


Pardot Scoring Category

A Pardot Consultant's Guide to Scoring Categories

Pardot Scoring Categories may be the most overlooked feature in the marketing automation platform. But it is one of my favorite features - I almost always set it up for my clients, because it is key to successfully marketing multiple products to your prospects. You need Scoring Categories - and you…


A Pardot Consultants Guide to the Last 5 steps in a Successful Implementation

A Pardot Consultants Guide to The Last 5 Steps in a Successful Pardot Implementation

This is the third in a four-part series about how to have a successful Pardot implementation. If you missed the first two posts you should read the 3 Things to do Before a Starting a Pardot Implementation and the First 4 Steps in a Successful Pardot Implementation. By now you have, hopefully,…


Create Customized Messages with Pardot Dynamic Content

Dynamic Content: The hero you didn't know you needed

Have you ever wanted the ability to send one email, but send a customized message to different audiences? You can do this easily with Dynamic Content in Pardot. Personalize your messages with Dynamic Content Available on the middle and top pricing tiers, this is one feature that makes all the…


When does Pardot sync with Salesforce

A Pardot consultant answers: Understanding how Pardot and Salesforce sync

When does Pardot sync with Salesforce? This is a common question we see in the Pardot community. And it can get kind of complicated - making a new field doesn't automatically make things sync… so what does make Pardot sync with Salesforce? Pardot tracks a few different things to tell it when to…