Assurex Health brought a new product to market that quickly became so popular their customer service center couldn’t keep up with the flood of inquiries. After identifying several common core customer questions, they reached out to Pardot consultants Invado Solutions, to determine how best to service current and prospective customers. Together, Assurex and the Invado team developed a plan to restructure their content, website and, of course, automated marketing nurtures using Pardot best practices. This plan not only alleviated the strain on their call center, it also resulted in generating more new leads than anyone could have projected.

Watch this complimentary video case study to learn how initial business challenges were identified and met and get a sneak peek at future plans on how Assurex Health will continue to automate their customer service efforts with Pardot activities to drive new customer leads.