This complimentary ebook will walk you step-by step through the process of assessing your current demand generation efforts. As you walk through the process you will learn what areas need improvement and how to take the actions needed to take your demand generation marketing efforts to the next level in each of the five critical areas.
- Demand Generation Strategies
- Measurement Systems and KPIs
- Organizational Adoption
- Budget and Technology Assessment
- Sales and Marketing Department Integration