Infographic: Essential Guide for Pardot Admins

This complimentary three-part infographic offers a handy visual aid about important tips for how to use Pardot.

Part 1: Understanding Prospects

In Part 1 of our Essential Guide we look at prospects in depth and answer common questions about prospects and the prospect profile. It covers:

  • Prospect icons
  • The Prospect Journey
  • Prospect Mailability

Part 2: Choosing Automation Tools

Part 2 of our Essential Guide is all about the building blocks of automation. Here we cover:

  • All the various¬† Pardot List types
  • Picking the right marketing automation tool for the job
  • When to use a Pardot form, Pardot form handler, or Pardot landing page

Part 3: Navigating Email

In Part 3 of our Essential Guide we take a look at Pardot email marketing and cover these topics:

  • Best practices for email layouts
  • Requirements for sending through Pardot
  • How Pardot templates can be used in different ways



var form = ''; var params =; var thisScript = document.scripts[document.scripts.length - 1]; var iframe = document.createElement('iframe'); iframe.setAttribute('src', form + params); iframe.setAttribute('width', '100%'); iframe.setAttribute('style', 'border:0;min-width:100%;'); iframe.setAttribute('class', 'pardot-form-iframe'); iframe.setAttribute('height', 500); iframe.setAttribute('type', 'text/html'); iframe.setAttribute('frameborder', 0); iframe.setAttribute('allowTransparency', 'true'); iframe.setAttribute('onload', "iFrameResize({log: false}, '.pardot-form-iframe')"); thisScript.parentElement.replaceChild(iframe, thisScript);