Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns: Why You Should Turn It On Today
Questions swirl around Pardot Connected Campaigns. What is it? What does it do? Should I turn it on? This is the new way to manage campaigns with Salesforce and Pardot. Make adopting this feature a priority for your Pardot account.


Pardot has released a new feature called Connected Campaigns. Launched in the Spring '18 release and currently in open Beta, this feature should go GA (Generally Available) in the next few months. The Pardot Success Community is full of questions about it - mainly "Should I turn on Connected…


Personalize your Pardot emails for better open rates

Pardot Consultant Tip: Personalize the First Name in your Pardot Emails
Want to get better open rates on your emails? Personalize them - Use your prospect's name. People love the sound of their own name!


Want to get better open rates on your emails? Personalize them - Use your prospect's name. People love the sound of their own name! (Anyone who has read the classic 'How to Win Friends and Influence People' will agree.) This has science to back it up: Marketing Sherpa did a study, and personalized…


Prospect Opted Out Field and Sync Behavior

It's finally here: Prospect Opt Out Sync between Pardot and Salesforce A new Salesforce connector setting is now available that will allow an opted in status to overwrite an opted out status during a prospect sync. This takes less than a minute to turn on and will save you countless hours of…


Sending Email with a safety net
Sometimes the Pardot error message doesn't make a ton of sense. This one is pretty easy. Read more about how to set up a fallback sender when sending email with Pardot.


In the Pardot community, we see the same questions over and over. This one about sending email with Pardot has come up a couple of times lately. "I'm sending an email to people who are Leads or Contacts in Salesforce. I set up my email to come from the Assigned User. Why does Pardot show me this…


Pardot Dreamforce Sessions

In case you missed it, Dreamforce Agenda Builder recently went live and the Pardot sessions are filling up Quickly!  We highly recommend you login to Dreamforce agenda builder and reserve your seats. With over 100,000+ attendees I’m guessing seating may be somewhat limited. In order to make things…


Pardot Scoring Category

A Pardot Consultant's Guide to Scoring Categories
Pardot Scoring Categories is the most powerful feature you're not using (but should be). Learn how to set it up with a few clicks, and use it right away to successfully market multiple products to your prospects.


Pardot Scoring Categories may be the most overlooked feature in the marketing automation platform. But it is one of my favorite features - I almost always set it up for my clients, because it is key to successfully marketing multiple products to your prospects. You need Scoring Categories - and you…


A Pardot Consultants Guide to the Last 5 steps in a Successful Implementation

This is the third in a four-part series about how to have a successful Pardot implementation. If you missed the first two posts you should read the 3 Things to do Before a Starting a Pardot Implementation and the First 4 Steps in a Successful Pardot Implementation. By now you have, hopefully,…


Create Customized Messages with Pardot Dynamic Content

Dynamic Content: The hero you didn't know you needed
Dynamic Content takes your marketing from 'spray and pray' to 'targeted and personalized.' Read more about using this feature.


Have you ever wanted the ability to send one email, but send a customized message to different audiences? You can do this easily with Dynamic Content in Pardot. Personalize your messages with Dynamic Content Available on the middle and top pricing tiers, this is one feature that makes all the…


When does Pardot sync with Salesforce

A Pardot consultant answers: Understanding how Pardot and Salesforce sync
It can get frustrating when the Pardot sync doesn't happen quite as soon as you expect. What triggers the two systems to sync? It all hinges on some special date fields, or specific activities you can take to speed it up.


As a Pardot Consultant I get this question a lot: When does Pardot sync with Salesforce? This is a common question we see in the Pardot community. And it can get kind of complicated - making a new field doesn't automatically make things sync… so what does make Pardot sync with Salesforce? Pardot…


Permission-Based-Email-Marketing-in-Pardot

Close Sales Faster with Permission-based Marketing
Which is better: email that is sent? Or email that is opened, read and clicked? Permission-based marketing is key to engaging with prospects and closing sales sooner. It is far easier to make a sale to an engaged prospect (someone who wants your email) than it is to make a sale to a prospect you are dragging with you every step of the way.


Do you want your email to be opened, read, and clicked? Or do you just want to send email? Just because you have someone's email address does not mean you should email them. Technically, there's nothing to stop you pushing send. But pause for a moment, and consider if you should send that email. It…