Personalize your Pardot emails for better open rates

Pardot Consultant Tip: Personalize the First Name in your Pardot Emails

Want to get better open rates on your emails? Personalize them - Use your prospect's name. People love the sound of their own name! (Anyone who has read the classic 'How to Win Friends and Influence People' will agree.) This has science to back it up: Marketing Sherpa did a study, and personalized…


Sending Email with a safety net

In the Pardot community, we see the same questions over and over. This one about sending email with Pardot has come up a couple of times lately. "I'm sending an email to people who are Leads or Contacts in Salesforce. I set up my email to come from the Assigned User. Why does Pardot show me this…


When does Pardot sync with Salesforce

A Pardot consultant answers: Understanding how Pardot and Salesforce sync

As a Pardot Consultant I get this question a lot: When does Pardot sync with Salesforce? This is a common question we see in the Pardot community. And it can get kind of complicated - making a new field doesn't automatically make things sync… so what does make Pardot sync with Salesforce? Pardot…


Keep the Emails Moving: Scheduled Emails in Engagement Studio

Pardot recently released the long-awaited feature for scheduling emails to be sent on specific dates in Engagement Studio. This feature is very powerful, and you want to carefully set up the nurturing program for success. Nurture prospects faster The scheduled email feature works exactly as you…


Should You make a List Email or an Email Template in Pardot?

Pardot Support Series: Email Template or List Email

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Pardot is all about email. Of course it has…


Diagnosing Unmailable Prospects in Pardot

Pardot Support Series: Unmailable Prospects

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Pardot protects your sending reputation by…


Pardot Support Series: Making Data appear in a new Pardot Field

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. One of the most common questions in the…


When Your Pardot List Size is Smaller Than Expected

Pardot Support Series: Email List is Smaller than Expected

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Sending email is a key part of marketing,…


Pardot Campaign or Salesforce Campaign?

Pardot Campaigns: Your Questions Answered

Pardot is a powerful marketing automation tool. The feature known as a Pardot Campaign features tracking cookies which you can deploy to your website. Once your prospects acquire a cookie you can see what they do while on your website. Questions about Pardot Campaigns come up frequently in the…


Pardot Support Series: Database Size Issues

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Database size is a huge problem for…