Ignore Bots in Pardot Emails

Did you notice a decrease in your email opens/clicks recently? Pardot rolled out a feature which will drastically impact your email KPIs. This feature will detect email link clicks which are performed by bots, and ignore them. As a result, your emails after November 12, 2018 will very likely have…


Personalize your Pardot emails for better open rates

Pardot Consultant Tip: Personalize the First Name in your Pardot Emails
Want to get better open rates on your emails? Personalize them - Use your prospect's name. People love the sound of their own name!


Want to get better open rates on your emails? Personalize them - Use your prospect's name. People love the sound of their own name! (Anyone who has read the classic 'How to Win Friends and Influence People' will agree.) This has science to back it up: Marketing Sherpa did a study, and personalized…


Enhanced Testing in Pardot Engagement Studio
You can now customize your Engagement Studio tests to see when emails will go out, when they will be received, and what happens with different recipients.


Pardot recently rolled out a couple new features for the nurturing tool, Engagement Studio. First they introduced scheduled emails in Engagement Studio. Now we have enhanced testing on your nurturing flows. This new testing feature is a game changer. You can now specify a start date on your tests,…


Keep the Emails Moving: Scheduled Emails in Engagement Studio
Pardot recently released the long-awaited feature for scheduling emails in Engagement Studio. Carefully set up the nurturing program for success.


Pardot recently released the long-awaited feature for scheduling emails to be sent on specific dates in Engagement Studio. This feature is very powerful, and you want to carefully set up the nurturing program for success. Nurture prospects faster The scheduled email feature works exactly as you…


Should You make a List Email or an Email Template in Pardot?

Pardot Support Series: Email Template or List Email
What is the difference between a Pardot Email Template and a List Email? One very simple tip makes all the difference.


There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Pardot is all about email. Of course it has…


Scheduled Emails in Pardot Engagement Studio

New Pardot Feature: Scheduled Emails in Engagement Studio
Pardot just announced a long-awaited feature: Scheduled emails in Engagement Studio!nYou can now make nurturing programs with scheduled emails directly in the flow. AND you can leverage powerful Engagement Studio actions like measuring if prospects click the email, automated reporting to Salesforce Campaigns, and more!


Pardot just announced a long-awaited feature: Scheduled emails in Engagement Studio! Scheduled Email in Engagement Studio You can now make nurturing programs with scheduled emails directly in the flow. AND you can leverage powerful Engagement Studio actions like measuring if prospects click the…


Diagnosing Unmailable Prospects in Pardot

Pardot Support Series: Unmailable Prospects
Pardot helps you maintain your sending reputation (and inbox delivery rates) by automatically removing prospects who are unmailable. But how can you tell if a prospect has unsubscribed or if their email address has bounced?


There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Pardot protects your sending reputation by…


When Your Pardot List Size is Smaller Than Expected

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Sending email is a key part of marketing,…