Enhanced Testing in Pardot Engagement Studio

Pardot recently rolled out a couple new features for the nurturing tool, Engagement Studio. First they introduced scheduled emails in Engagement Studio. Now we have enhanced testing on your nurturing flows. This new testing feature is a game changer. You can now specify a start date on your tests,…


Secure Vanity Domain URLs from Pardot Coming Soon

As of February 1, 2018, Pardot will offer SSL for the Vanity Domain (CNAME) you use with your Pardot assets. This is great news. This feature has been requested for many years. Even more exciting, according to Pardot Product Manager Heather Stables, this will be available for all Pardot customers:…


Keep the Emails Moving: Scheduled Emails in Engagement Studio

Pardot recently released the long-awaited feature for scheduling emails to be sent on specific dates in Engagement Studio. This feature is very powerful, and you want to carefully set up the nurturing program for success. Nurture prospects faster The scheduled email feature works exactly as you…


Should You make a List Email or an Email Template in Pardot?

Pardot Support Series: Email Template or List Email

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Pardot is all about email. Of course it has…


Scheduled Emails in Pardot Engagement Studio

New Pardot Feature: Scheduled Emails in Engagement Studio

Pardot just announced a long-awaited feature: Scheduled emails in Engagement Studio! Scheduled Email in Engagement Studio You can now make nurturing programs with scheduled emails directly in the flow. AND you can leverage powerful Engagement Studio actions like measuring if prospects click the…


Diagnosing Unmailable Prospects in Pardot

Pardot Support Series: Unmailable Prospects

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Pardot protects your sending reputation by…


Pardot Support Series: Making Data appear in a new Pardot Field

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. One of the most common questions in the…


When Your Pardot List Size is Smaller Than Expected

Pardot Support Series: Email List is Smaller than Expected

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Sending email is a key part of marketing,…


Pardot Campaign or Salesforce Campaign?

Pardot Campaigns: Your Questions Answered

Pardot is a powerful marketing automation tool. The feature known as a Pardot Campaign features tracking cookies which you can deploy to your website. Once your prospects acquire a cookie you can see what they do while on your website. Questions about Pardot Campaigns come up frequently in the…


Do you want to pick 'wait' or 'wait up to' in Engagement Studio?

Pardot Engagement Studio: Your Questions Answered

Engagement Studio is the fantastic nurturing tool from Pardot. It is easily customizable, with an easy-to-use interface, and tons of options to make your nurturing flow unique. But some of the features can throw you for a loop when you first use it. One of the most common questions users ask is:…