Congrats to Our Own Lara Black on Becoming a Salesforce MVP!

We're super proud to congratulate our own Lara Black, who today became the newest Salesforce MVP! We're elated Salesforce agreed that Lara's Pardot Expertise is unmatched! Lara Black, Salesforce MVP Lara, the first employee at Invado Solutions, is a top contributor in the Salesforce Pardot B2B…


Why you'll want to adopt Pardot Connected Campaigns today

Pardot Connected Campaigns - Campaign Member Sync

Recently some members of the Pardot B2B Marketing Trailblazer Community asked some questions about the Connected Campaigns feature called Campaign Member Sync, and I decided the topic was deep enough to deserve its own post.   I have written a lot about Pardot Connected Campaigns recently -…


Getting Noticed Part 2: Embedding Social Cards on Pardot Landing Pages

Embed Social Cards to Make Your Pages More Shareable We discussed in a previous post how Social Cards could benefit your click through rates on Pardot Landing Pages. I suggested getting started with AnyImage, but also mentioned that are some downsides to this. Let's take a look at an example of an…


Getting Noticed: Using Social Cards with Pardot Landing Pages

Increase Your Click Through Rate by 250% with Social Cards Yes, you read that right. Facebook reported that Social Cards make social posts so much more enticing, that once Tumblr enabled them on their cross posts, click throughs increased by a staggering 250%. So what are Social Cards? You probably…


Planning Your First Pardot Marketing Campaign

A Pardot Consultant's Guide: 3 Things To Do After You Implement Pardot

You got Pardot Set up...Now What? This is part 4 of 4 in our series on how to have a successful Pardot implementation. If you missed the first 3 posts you should read the 3 Things to do Before a Starting a Pardot Implementation, the First 4 Steps to Starting a Successful Pardot Implementation and…


Pardot Scoring Category

A Pardot Consultant's Guide to Scoring Categories

Pardot Scoring Categories may be the most overlooked feature in the marketing automation platform. But it is one of my favorite features - I almost always set it up for my clients, because it is key to successfully marketing multiple products to your prospects. You need Scoring Categories - and you…


Collecting Consent for GDPR Compliance with Pardot

GDPR can throw a wrench into your marketing automation plans. The need to collect permission in order to email and track prospects' interactions can be intimidating. Let's take a slowly: The first step to GDPR compliance with Pardot is notifying them your site uses cookies, and collecting an opt-in…


Pardot and GDPR Compliance

Do you know what to do with Pardot and GDPR compliance? What does it mean? Does it impact you? If you collect any information about your website visitors and some of those visitors are from Eurpe, then yes. GDPR applies to you.  GDPR has a large reach More than a big buzzword, GDPR stands for…