Pardot Tips for Thank You Content Part 3: Dynamic Nurturing
Over the course of this series or Pardot tips, we’ve talked about how to use our Thank You Content to further your marketing automation goals. In Part 1 we talked about getting some bonus opt-ins with nested forms. Then in Part 2, we encouraged our prospects to share our thank you pages and get us…
Pardot Tips for Thank You Content Part 2: Free Advertising
In our last blog post in this series, we talked about how to gain some additional opt-ins and maybe learn a little more about the kinds of content our prospects want from us. However, there are tons of clever ways to use Thank You Content to reach different business goals. For this example we’re…
Pardot Tips for Thank You Content Part 1: Bonus Opt-Ins
Hijack Your Thank You Content to Keep the Conversation Going A lot of effort is spent trying to drive traffic to our landing pages. We often treat them as finish lines. Theform fill is all we were after and they submitted it so we’re done, right? WRONG! (This would be a very short series…
Pardot Connected Campaigns - Campaign Member Sync
Recently some members of the Pardot B2B Marketing Trailblazer Community asked some questions about the Connected Campaigns feature called Campaign Member Sync, and I decided the topic was deep enough to deserve its own post. I have written a lot about Pardot Connected Campaigns recently -…
Getting Noticed: Using Social Cards with Pardot Landing Pages
Increase Your Click Through Rate by 250% with Social Cards Yes, you read that right. Facebook reported that Social Cards make social posts so much more enticing, that once Tumblr enabled them on their cross posts, click throughs increased by a staggering 250%. So what are Social Cards? You probably…
Pardot Campaign Alignment Gotchas
In our effort to match up all our Pardot Campaigns to Salesforce Campaigns, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Campaign Alignment Gotcha #1 When you first got your Pardot account, it shipped with at least two Pardot Campaigns: Website…
Pardot Feature: Ignore Bots Who Click Your Email Links
Did you notice a decrease in your email opens/clicks recently? Pardot rolled out a feature which will drastically impact your email KPIs. This feature will detect email link clicks which are performed by bots, and ignore them. As a result, your emails after November 12, 2018 will very likely have…
Pardot Connected Campaigns: Final Steps and Adding to Salesforce
Now that you have turned on Pardot Connected Campaigns and have done the Campaign Alignment steps, it's time to finish setting it up and making Salesforce display the awesome things on Salesforce Campaigns page layouts, as well as Leads and Contacts. Make Salesforce control all Campaigns Once you…
Pardot Connected Campaigns: Next Steps and Pardot Campaign Alignment
So far in this series we have covered why you want to turn on Connected Campaigns, and how to turn it on in your Pardot account. Now we get to dive in to the fun part - Pardot Campaign Alignment. Pardot Campaign Alignment Can Be Tedious, But It's Important This is where things start moving along.…
Pardot Connected Campaigns: First Steps to Setting It Up and Turning It On
Last time I outlined all the reasons you should turn on the Pardot Connected Campaigns feature. This fantastic feature has huge potential for aligning your Pardot Marketing Automation platform more closely with Salesforce. There are just a couple of steps to getting it set up. Turn on Connected…