How Completion Actions Can Add Value to Your Pardot Instance Pt. 1
Leveraging completion actions is a great way to automate more of your workflows. That’s the whole point of a marketing automation platform, right? You can still have an effective Pardot platform without using completion actions, but being able to understand what exactly they’re capable of can add a…
5 Custom Pardot Integrations You Don’t Want to Miss
In my last post, I discussed some of the native connectors Pardot offers as well as some of the non-native integrations. You may have been surprised to learn that tools such as Instagram and Unbounce, with a little custom work, can integrate directly into Pardot to increase its functionality even…
Pardot Connectors: Out of the Box VS. Custom Integrations
Pardot Integrations Pardot can be a very powerful tool if your organization is leveraging it correctly. In this post, I’m going to provide some Pardot tips on the different types of Pardot integrations that you can undertake to make the tool more powerful. As a lot of you know, Pardot comes with…
Pardot Connected Campaigns - Campaign Member Sync
Recently some members of the Pardot B2B Marketing Trailblazer Community asked some questions about the Connected Campaigns feature called Campaign Member Sync, and I decided the topic was deep enough to deserve its own post. I have written a lot about Pardot Connected Campaigns recently -…
Pardot Campaign Alignment Gotchas
In our effort to match up all our Pardot Campaigns to Salesforce Campaigns, we found some bumps along the way. Everything we found can eventually be fixed, so don’t worry! Campaign Alignment Gotcha #1 When you first got your Pardot account, it shipped with at least two Pardot Campaigns: Website…
Pardot Connected Campaigns: Why You Should Turn It On Today
Pardot has released a new feature called Connected Campaigns. Launched in the Spring '18 release and currently in open Beta, this feature should go GA (Generally Available) in the next few months. The Pardot Success Community is full of questions about it - mainly "Should I turn on Connected…
Sending Email with a safety net
In the Pardot community, we see the same questions over and over. This one about sending email with Pardot has come up a couple of times lately. "I'm sending an email to people who are Leads or Contacts in Salesforce. I set up my email to come from the Assigned User. Why does Pardot show me this…
A Pardot Consultants Guide to The Last 5 Steps in a Successful Pardot Implementation
This is the third in a four-part series about how to have a successful Pardot implementation. If you missed the first two posts you should read the 3 Things to do Before a Starting a Pardot Implementation and the First 4 Steps in a Successful Pardot Implementation. By now you have, hopefully,…
A Pardot Consultants Guide to The First 4 Steps in a Successful Pardot Implementation
This is the second in a four part series about how to have a successful Pardot implementation. If you missed the first post you should read the 3 Things to do Before a Starting a Pardot Implementation. Pardot's training hub will guide you through the steps to a Pardot implementation. But, it can…
A Pardot Consultants Advice on 3 Things to Do Before a Successful Pardot Implementation
As a Salesforce Certified Pardot Consultant that has done over 30 Pardot implementations over the past 6 years I have amassed a list of website bookmarks to pdf's, videos and blogs to remind myself and provide my clients with resources and advice on what to do, and what not to do, to have a…