Planning Your First Pardot Marketing Campaign

A Pardot Consultant's Guide: 3 Things To Do After You Implement Pardot

You got Pardot Set up...Now What? This is part 4 of 4 in our series on how to have a successful Pardot implementation. If you missed the first 3 posts you should read the 3 Things to do Before a Starting a Pardot Implementation, the First 4 Steps to Starting a Successful Pardot Implementation and…


Pardot Scoring Category

A Pardot Consultant's Guide to Scoring Categories

Pardot Scoring Categories may be the most overlooked feature in the marketing automation platform. But it is one of my favorite features - I almost always set it up for my clients, because it is key to successfully marketing multiple products to your prospects. You need Scoring Categories - and you…


Collecting Consent for GDPR Compliance with Pardot

GDPR can throw a wrench into your marketing automation plans. The need to collect permission in order to email and track prospects' interactions can be intimidating. Let's take a slowly: The first step to GDPR compliance with Pardot is notifying them your site uses cookies, and collecting an opt-in…


Pardot and GDPR Compliance

Do you know what to do with Pardot and GDPR compliance? What does it mean? Does it impact you? If you collect any information about your website visitors and some of those visitors are from Eurpe, then yes. GDPR applies to you.  GDPR has a large reach More than a big buzzword, GDPR stands for…