Prospect Opted Out Field and Sync Behavior

Prospect Opted Out Field and Sync Behavior for Pardot and Salesforce

It's finally here: Prospect Opt Out Sync between Pardot and Salesforce A new Salesforce connector setting is now available that will allow an opted in status to overwrite an opted out status during a prospect sync. This takes less than a minute to turn on and will save you countless hours of…


Pardot Dreamforce Sessions

Five Pardot Dreamforce Sessions We’re Most Excited About

In case you missed it, Dreamforce Agenda Builder recently went live and the Pardot sessions are filling up Quickly!  We highly recommend you login to Dreamforce agenda builder and reserve your seats. With over 100,000+ attendees I’m guessing seating may be somewhat limited. In order to make things…


Pardot-2018-Summer-Release-Notes-everglow

Pardot Features we are Excited about in the Salesforce Summer ’18 Release Notes

At Salesforce, innovation is key, and in the 2018 Summer Release, Pardot is finally getting some much deserved love and improvements. Salesforce recently made some updates in their 554 page Summer ’18 Release Notes, and there are 15 updates/new features related to Pardot in this release. You can…


Salesforce Connections 2018: Day 3 Recap

Day 3 of Salesforce Connections 2018 is here.   The crowd is dragging after an awesome night with The Killers.  But the coffee is flowing and there’s sessions to take in. If you haven’t seen our recaps for Salesforce Connections Day 1 and Day 2, check ‘em out for a summary of some great content.…


Salesforce Connections 2018: Day 2 Recap

This is part 2 of our Salesforce Connections event daily recap.   Be sure to check out our recap of Day 1 here. The exhaustion of your typical Salesforce event hasn’t yet set in.  Everyone is here early, energized, and ready for some Salesforce Marketing love. Let’s get to it: Session 1:  Five Key…


Salesforce Connections 2018: Day 1 Recap

Salesforce Connections 2018 kicked off today in Chicago.  For those of you who aren’t aware, Connections is Salesforce’s yearly event that highlights all things marketing in the company’s product platform.  This includes Pardot, Marketing Cloud (Email Studio, Journey Builder, Ad Studio, Social…


Pardot's Confirmation Pop Up for Permanent Delete

New Pardot Features: Permanent Delete and Recycle Bin Enhancements

One of the six data subject rights that are part of GDPR is the Right to be Forgotten. This means that any person could ask you to remove their information from your database. How do you comply with that request in Pardot? It's not really obvious, but when you click 'delete' on a Pardot prospect…


Secure Vanity Domain URLs from Pardot Coming Soon

As of February 1, 2018, Pardot will offer SSL for the Vanity Domain (CNAME) you use with your Pardot assets. This is great news. This feature has been requested for many years. Even more exciting, according to Pardot Product Manager Heather Stables, this will be available for all Pardot customers:…