Use SSL with Your Pardot Vanity Domain Now

Google recently announced a change which will impact how visitors see your landing pages hosted by Pardot. To prevent a possible penalty, you should enable the new SSL option from Pardot right away. The Google-owned web browser Chrome has announced that starting in July 2018 they will begin…


Collecting Consent for GDPR Compliance with Pardot

GDPR can throw a wrench into your marketing automation plans. The need to collect permission in order to email and track prospects' interactions can be intimidating. Let's take a slowly: The first step to GDPR compliance with Pardot is notifying them your site uses cookies, and collecting an opt-in…


Pardot and GDPR Compliance

Do you know what to do with Pardot and GDPR compliance? What does it mean? Does it impact you? If you collect any information about your website visitors and some of those visitors are from Eurpe, then yes. GDPR applies to you.  GDPR has a large reach More than a big buzzword, GDPR stands for…


Pardot Pro Tip: Automate Competitor handling with Pardot

You know your competitor is on your website and checking out your marketing materials. They may even be subscribed to your newsletter. How to prevent your competition from seeing all your marketing strategy from the inside? Last week we leveraged Pardot Dynamic Lists to corral all your competitors…


Pardot Pro Tip: Making a Competitors List

Your competitors are checking you out. They visit your website, download your free white papers or articles, and may even subscribe to your newsletter to keep abreast of your marketing. Want to stop your competitors from doing all that? We can, with some Pardot automations. Leverage Dynamic Lists…


Enhanced Testing in Pardot Engagement Studio

Pardot recently rolled out a couple new features for the nurturing tool, Engagement Studio. First they introduced scheduled emails in Engagement Studio. Now we have enhanced testing on your nurturing flows. This new testing feature is a game changer. You can now specify a start date on your tests,…


Secure Vanity Domain URLs from Pardot Coming Soon

As of February 1, 2018, Pardot will offer SSL for the Vanity Domain (CNAME) you use with your Pardot assets. This is great news. This feature has been requested for many years. Even more exciting, according to Pardot Product Manager Heather Stables, this will be available for all Pardot customers:…


Keep the Emails Moving: Scheduled Emails in Engagement Studio

Pardot recently released the long-awaited feature for scheduling emails to be sent on specific dates in Engagement Studio. This feature is very powerful, and you want to carefully set up the nurturing program for success. Nurture prospects faster The scheduled email feature works exactly as you…


Pardot Support Series: Email Template or List Email

There are a number of problems which we see over and over again in the Pardot community. The good news is they often have a fairly simple solution. This series of blog posts will cover the most common Pardot support questions, and detail common solutions. Pardot is all about email. Of course it has…


New Pardot Feature: Scheduled Emails in Engagement Studio

Pardot just announced a long-awaited feature: Scheduled emails in Engagement Studio! Scheduled Email in Engagement Studio You can now make nurturing programs with scheduled emails directly in the flow. AND you can leverage powerful Engagement Studio actions like measuring if prospects click the…